Patriots take their brand global

• The Patriots previously had rights in Germany, and added the country's neighbors Austria and Switzerland this week.

State of play: The program now has 21 teams operating in 14 different countries. And many teams are in multiple countries, so it's 40 total markets.

• The Chiefs and Buccaneers are also active in the same central-European markets as the Patriots.

The Jets get to market themselves in the U.K., while the Jaguars and Steelers are operating in Ireland.