Feb 24, 2023 - News
Austin FC worth over $680M
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Austin FC will open 2023 as one of the highest-valued MLS teams in the country, per Forbes' latest valuation figures.
By the numbers: The team was valued around $680 million through the 2022 season.
Why it matters: In just its third season, Austin FC is a booming enterprise with big brand loyalty.
- Renewal rate among season ticket holders ahead of this season was 97%.
- Even MLS players like Q2 Stadium, naming it the best to place to play in a 2022 poll.
Zoom out: The average MLS team is worth $579 million, up a staggering 85% since 2019, the last time Forbes published these figures.
- LAFC is the first MLS franchise to be worth $1 billion, per Forbes' analysis.
- Even the least valuable franchise right now (Colorado Rapids: $350 million) is worth more than the average franchise was just four years ago ($313 million).
The bottom line: Sure, the New York Yankees are worth $6 billion, but they've had a head start of over a century.