Photo: Eva Hambach/AFP/Getty Images

Vaping startup Juul announced Wednesday that it would suspend all broadcast, print and digital advertising of its products in the U.S.

The big picture: The move comes alongside the ouster of CEO Kevin Burns. He will step aside immediately for K.C. Crosthwaite, who previously served as tobacco giant Altria's chief growth officer.

  • The company said that Crosthwaite and Juul's leadership team will "continue a broad review of the company's practices and policies to ensure alignment with its aim of responsible leadership within the industry."
  • It also said that it would cease its lobbying efforts against the Trump administration's plan to ban flavored e-cigarettes.
  • The company has faced criticism for its campaigns that characterize vaping as a safer alternative to traditional smoking.

The state of play: The move comes after a 9th person died in the U.S. from a vaping-related illness earlier this week.

  • The CDC reported there are 530 possible cases of severe respiratory illnesses among people who vaped nicotine or cannabis products in 38 states and 1 territory as of earlier this month.
  • But, according to CDC Principal Deputy Director Anne Schuchat's testimony on Tuesday, "hundreds" of new cases have been reported over the past week.

Go deeper: U.S. investigates fatality from vaping as lung-related illnesses rise

Go deeper

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NIAID director Anthony Fauci told CNN on Friday evening that if "people are not wearing masks, then maybe we should be mandating it."

Why it matters: Fauci made the comments the same day the U.S. hit its highest daily COVID-19 case count since the pandemic began.

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Democratic vice presidential nominee Kamala Harris speaks at a "Get Out The Vote" rally at Morehouse College. Photo: Elijah Nouvelage/AFP via Getty Images

Sen. Kamala Harris appealed to Black voters in Georgia on Friday, urging them to "honor the ancestors" by casting ballots, and again calling President Trump a "racist."

Why it matters: The U.S. saw a significant decline in African-American voter turnout between 2012 and 2016, reaching its lowest point since 2000. Higher turnout among Black Americans this year could tip the balance in favor of Democrats in key battleground states, including Georgia.

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Illustration: Aïda Amer/Axios

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