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Illustration: Sarah Grillo/Axios

From pop-up newsletters to podcasts and short courses to documentaries, newsrooms are getting creative about presenting long-form journalism in the Internet era.

Why it matters: Streaming and smartphones have made it easier to turn big stories into more digestible formats.

Driving the news: Newsrooms are pivoting away from large chunks of text online, because the format doesn't suit readers attention spans on mobile phones.

  • The average word count for news articles has fallen from about 449 in September 2019 to about 380 in February 2020, according to data from Chartbeat.
  • The averaged engaged time on individual news articles has gone up slightly in that time, from 30.29 seconds per article to 31.24 seconds per article.

By the numbers: Data from SimilarWeb shows a similar trend. The average page visit duration in the past year and pages per visit has dropped at -6.2% and -19.4%, respectively. Visits to news pages in the past year were up overall compared to the year prior.

  • "This suggests that while people are frequenting news sites at higher volumes, they are less engaged with the content, which could indicate interest shifting away from long-form journalism, towards shorter, more digestible formats," says SimilarWeb Marketing Insights Analyst Ilana Marks.

The big picture: Today, few major internet stories are rolled out without some sort of accompanying audio, video or newsletter format. A few notable examples:

  • Documentaries: The New York Times, Vox Media, Buzzfeed, and many other news publishers are beginning to license their top articles to streaming companies to be used to create documentaries.
  • Short Courses: TheSkimm, WWD and others are using virtual short courses to tackle meaty subjects with more interactivity.
  • Newsletters: Dozens of news companies have begun using pop-up newsletters to cover big stories in real-time, incrementally. The trend began with the 2018 midterm elections and gained steam during impeachment. Today, there are dozens of pop-up newsletters and podcasts that cover the pandemic.
  • Podcasts: Serial, the investigative podcast from This American Life, was one of the first long-form journalism podcasts to capture big audiences. Ever since, newsrooms have been trying to copy that format.
  • Closer to home: Axios' "Off the rails" series about the final days of the Trump presidency could have been published as one very long 16,000+-word article. Instead, it was rolled out over nine articles with a complimentary podcast series that allowed audiences to listen or read the story in smaller increments.

Yes, but: Traditional editorial standards for text can sometimes be difficult to navigate with new mediums.

  • The New York Times conceded last year that large parts of its popular "Caliphate" audio series didn't meet its editorial standards.
  • The Times' executive editor Dean Baquet said in an interview with the paper's "Caliphate" podcast: "When The New York Times does deep, big, ambitious journalism in any format, we put it to a tremendous amount of scrutiny at the upper levels of the newsroom ... We did not do that in this case."

The bottom line: Long-form journalism is stronger than ever. It's just packaged differently.

Go deeper

The hard math behind America's labor shortage

Data: Bureau of Labor Statistics, Congressional Budget Office; Chart: Axios Visuals

Yes, the pandemic has created unusual temporary labor market dynamics. But in the bigger picture, the 2010s were a golden age for companies seeking cheap labor. The 2020s are not.

The big picture: In the 2010s, the massive millennial generation was entering the workforce, the massive baby bo0m generation was still hard at work, and there was a multi-year hangover from the deep recession caused by the global financial crisis.

Advocates fret Roe v. Wade's 49th anniversary could be its last

Photo: Leigh Vogel/Getty Images for Women's March Inc

As Saturday marks the 49th anniversary of Roe v. Wade, the Supreme Court's landmark decision that legalized abortion access in the U.S., advocates warn the ruling is "more at risk now than ever."

The big picture: The Supreme Court in December heard a challenge to a Mississippi 15-week abortion ban that could throw Roe's survival into question, or at least narrow its scope.

Updated 12 hours ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Pfizer and Moderna boosters overwhelmingly prevent Omicron hospitalizations, CDC finds — Omicron pushes COVID deaths toward 2,000 per day — The pandemic-proof health care giant.
  2. Vaccines: The case for Operation Warp Speed 2.0 — Starbucks drops worker vaccine or test requirement after SCOTUS ruling — Kids' COVID vaccination rates are particularly low in rural America.
  3. Politics: Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" by Biden on anti-mask school policies — Federal judge blocks Biden's vaccine mandate for federal workers.
  4. World: American Airlines flight to London forced to turn around over mask dispute — WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older — Austria approves COVID vaccine mandate for adults.
  5. Variant tracker