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Co-founders of theSkimm Danielle Weisberg and Carly Zakin. Photo: Andrew Toth/Getty Images for Vanity Fair

TheSkimm, a digital media company catering to millennial women, plans to launch SkimmU, a set of free virtual courses designed to help women take control of their finances.

Why it matters: TheSkimm has focused much of its coverage in the last year around what it calls the “shecession,” the recession that is disproportionately impacting women amid the pandemic. The free classes are meant to address that.

Details: The inaugural series will focus on helping people meet their financial goals, whether that’s tackling the way they think about money, starting a side hustle, budgeting, or navigating investing.  The series will consist of a few free, 45-minute courses, including:

  • Psychology of Money, led by Marsha Barnes, CEO and founder of The Finance Bar 
  • Budgeting for the Big Stuff, led by Shannon McLay, CEO and founder of The Financial Gym
  • Starting Your Side Hustle, led by Tonya Rapley, author, entrepreneur, and owner of Club Loofah
  • Investing 101, led by Farnoosh Torabi, financial author and host of the podcast So Money

Be smart: TheSkimm, which reaches over 7 million women daily via its newsletter, has made financial literacy among women and all young people one of its biggest editorial pillars.

  • The company was planning to launch a subscription vertical for finance last year but scrapped the idea, as charging users for access to financial resources during the pandemic wouldn't make sense.

The big picture: Lots of media companies are starting to invest in building online courses as a means of making more money. The idea aligns with the virtual learning trend that has taken off during the pandemic.

  • WWD (Women's Wear Daily) launched an online fashion business course with Parsons School of Design and Yellowbrick this week.
  • The Wall Street Journal launched a six-week newsletter course last year, offering "easy personal finance exercises for hard times."
  • Axios launched short courses last year around topics like 5G and vaccines.

What's next: Registration for SkimmU courses will open on February 25 and the first course will kick off on March 25. 

Go deeper

2 mins ago - World

Biden backs Gaza ceasefire for first time in call with Netanyahu

Biden (L) with Netanyahu in 2010. Photo: Debbi Hill - Pool/ Getty Images

President Biden expressed support for a ceasefire between Israel and Hamas in a call on Thursday evening with Israeli Prime Minister Benjamin Netanyahu, the White House said in a statement.

Why it matters: This is the first time since the beginning of the crisis last Monday that Biden or any other U.S. official has publicly backed a ceasefire. It will increase pressure on Israel to seek an end to the conflict, which Netanyahu has insisted will continue until Hamas' ability to attack Israel is further degraded.

2 hours ago - World

Schumer: "I want to see a ceasefire"

Photo: Sarah Silbiger/Bloomberg via Getty Images

Senate Majority Leader Chuck Schumer (D-N.Y.) told reporters Monday he wants to "see a ceasefire reach quickly and mourn the loss of life."

Why it matters: Schumer is a staunch defender of Israel and has maintained that Israel should be able to defend itself.

5 hours ago - Health

Biden administration to send 20 million U.S.-authorized vaccine doses abroad

Photo: Ole Spata/Picture Alliance via Getty Images

President Biden will send an additional 20 million doses of coronavirus vaccines to other countries by the end of June, including shots authorized by the FDA for use in the U.S., White House press secretary Jen Psaki said Monday.

Why it matters: It will be the first time the U.S. has sent Pfizer, Moderna, and Johnson & Johnson vaccine doses abroad. The administration previously announced plans to export 60 million doses of the AstraZeneca vaccine, which has not been authorized domestically.