Illustration: Lazaro Gamio/Axios

News companies are taking advantage of the interest surrounding the impeachment saga by building pop-up newsletters, podcasts and sections solely to cover the day-to-day developments of the impeachment process.

The bottom line: If there's an appetite for more coverage, news companies these days can build products pretty quickly to satisfy it.

  • Podcasts: Vox Media launched a new weekly "Impeachment, Explained" podcast last week hosted by Ezra Klein. WNYC also launched an "Impeachment with Brian Lehrer" podcast earlier this month.
  • Newsletters: CNN launched an impeachment tracker newsletter that amassed over 11,000 subscribers in a few days, per CNN. The New York Times also launched an impeachment briefing newsletter.
  • Alerts: CNN's digital app impeachment-related app alerts attracted 300,000 subscribers in just a week, a spokesperson said.

The big picture: We've seen this strategy play out with other special news cycles.

  • Game of Thrones: The New York Times, The Telegraph, and even Politico all developed Game of Thrones newsletters that guided readers through the end of the series. About 80,000 subscribed to the Times' eight-edition newsletter, per Digiday.
  • World Cup: The Times and The Washington Post both ran pop-up newsletters around the World Cup.
  • Midterms: Vox, Stat News and others launched pop-up newsletters for the 2018 midterm elections.

Go deeper: Conservative news goes to war over impeachment

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Gulf Coast braces for Zeta after storm strengthens into hurricane

Hurricane Zeta's forecast path. Photo: National Hurricane Center

Louisiana Gov. John Bel Edwards (D) declared a state of emergency Monday as Zeta strengthened into a hurricane and threatened Mexico's Yucatan Peninsula as it moved towards the U.S. Gulf Coast.

The state of play: Zeta was expected to make landfall on the northern part of the Yucatan Peninsula Monday night, bringing with it a "dangerous storm surge" and "heavy rainfall" as it moved into the Gulf of Mexico, the National Hurricane Service said.

Updated 51 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: The swing states where the pandemic is raging — Pence no longer expected to attend Barrett confirmation vote after COVID exposure.
  2. Health: 13 states set single-day case records last week
  3. Business: Where stimulus is needed most.
  4. Education: The dangerous instability of school re-openings.
  5. World: Restrictions grow across Europe.
  6. Media: Fox News president and several hosts advised to quarantine.

Supreme Court rejects request to extend Wisconsin absentee ballot deadline

Photo: Saul Loeb/AFP via Getty Images

The Supreme Court in a 5-3 decision Monday rejected an effort by Wisconsin Democrats and civil rights groups to extend the state's deadline for counting absentee ballots to six days after Election Day, as long as they were postmarked by Nov. 3.

Why it matters: All ballots must now be received by 8 p.m. on Election Day in Wisconsin, a critical swing state in the presidential election.