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Illustration: Lazaro Gamio/Axios

News companies are taking advantage of the interest surrounding the impeachment saga by building pop-up newsletters, podcasts and sections solely to cover the day-to-day developments of the impeachment process.

The bottom line: If there's an appetite for more coverage, news companies these days can build products pretty quickly to satisfy it.

  • Podcasts: Vox Media launched a new weekly "Impeachment, Explained" podcast last week hosted by Ezra Klein. WNYC also launched an "Impeachment with Brian Lehrer" podcast earlier this month.
  • Newsletters: CNN launched an impeachment tracker newsletter that amassed over 11,000 subscribers in a few days, per CNN. The New York Times also launched an impeachment briefing newsletter.
  • Alerts: CNN's digital app impeachment-related app alerts attracted 300,000 subscribers in just a week, a spokesperson said.

The big picture: We've seen this strategy play out with other special news cycles.

  • Game of Thrones: The New York Times, The Telegraph, and even Politico all developed Game of Thrones newsletters that guided readers through the end of the series. About 80,000 subscribed to the Times' eight-edition newsletter, per Digiday.
  • World Cup: The Times and The Washington Post both ran pop-up newsletters around the World Cup.
  • Midterms: Vox, Stat News and others launched pop-up newsletters for the 2018 midterm elections.

Go deeper: Conservative news goes to war over impeachment

Go deeper

Rideshare companies say driver shortage is pushing prices up

Illustration: Sarah Grillo/Axios

It's not just you: Uber and Lyft rides are more expensive, company executives said this week.

Why it matters: Demand for rideshare is roaring back as the economy starts to reopen, but the same can't be said for drivers on the apps. That means fewer cars on the road, causing a supply gap that's pushing up prices.

Pelosi slams GOP leadership's moves against Liz Cheney

U.S. House Speaker Nancy Pelosi. Photo: Al Drago/Bloomberg via Getty Images

House Speaker Nancy Pelosi this week condemned Republican efforts to oust Rep. Liz Cheney (R-Wyo.) as House GOP conference chair.

Why it matters: A number of Democrats have spoken out against attempts to punish Cheney for her criticism of former President Trump, framing the discussion as one essential to the maintenance of American democracy.

What to watch in AMLO's meeting with Harris

Three Mexico national guardsmen stand in front of the metro overpass that collapsed onto a busy highway. Photo: Julián Lopez/ Eyepix Group/Barcroft Media via Getty Images

Joint efforts to stem the increased number of migrants heading to the U.S. will likely be at the top of discussions when Vice President Kamala Harris and Mexico President Andrés Manuel López Obrador hold their virtual meeting on Friday.

The big picture: The U.S. government has consistently asked its southern neighbor to prevent immigrants from reaching the border, mostly through threats like former President Trump’s talk of tariffs.