Updated Nov 15, 2019

Democrats' problem breaking through on impeachment

Illustration: Aïda Amer/Axios

Opening Day of the impeachment hearings hardly hit blockbuster status, generating middling viewer interest compared with other Trump-era political hearings.

Why it matters: Democrats are banking on the public spectacle of the hearings to shift more independents and Republicans in favor of impeaching President Trump — but new data about Wednesday's hearing shows the difficulty in capturing the attention of a nation that's developed a higher tolerance for permanent political drama under the current president.

By the numbers:

  • Day One's 13 million live TV viewers fell well shy of James Comey's testimony in June 2017 (19.5m); the Christine Blasey Ford/Brett Kavanaugh hearing from September 2018 (20m); and the Michael Cohen hearing in February (16m).
  • The impeachment hearing, which featured some newsy testimony from Bill Taylor and George Kent, generated 7 million social media interactions on Wednesday, according to data from social analytics company NewsWhip.
  • That's higher than the 6 million for Comey on the day of his testimony but shy of the 8 million for Robert Mueller's testimony -- and way below the 18 million for the Kavanaugh/Ford hearing.

Yes, but: While the other events were confined to a single day of viewing, the public impeachment hearings will play out over many days. It's unclear whether that could scatter viewership, or build interest over time.

Between the lines: A number of factors may be working to suppress viewer interest.

  • The outcome of the impeachment saga appears predictable and predetermined at this point: The Democratic-led House will impeach and the Republican-led Senate will acquit.
  • The testimonies are largely known ahead of time: Witnesses have already been deposed during hours-long questioning and the transcripts released. The information that comes out in public isn't expected to change much. The main difference is that it's being televised rather than playing out behind closed doors.
  • Media echo chambers mean there are few facts and narratives agreed upon by the left and the right.
  • The witnesses weren't household names until the last month, making them unfamiliar — and less interesting — to many Americans.
  • Americans could be experiencing hearing fatigue after sitting through the day-long slog for other high-profile Trump-era testimonies.
  • The daytime airing prevents many potential viewers from being able to tune in.

The bottom line: While public hearings may be Democrats' best chance to shift the status quo, 81% of voters say their opinions about impeachment already are mostly set.

Go deeper

The wreckage of summer

Illustration: Sarah Grillo/Axios

We usually think of Memorial Day as the start of the summer, with all of the fun and relaxation that goes with it — but this one is just going to remind us of all of the plans that have been ruined by the coronavirus.

Why it matters: If you thought it was stressful to be locked down during the spring, just wait until everyone realizes that all the traditional summer activities we've been looking forward to are largely off-limits this year.

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 5,410,228 — Total deaths: 345,105 — Total recoveries — 2,169,005Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 1,643,499 — Total deaths: 97,722 — Total recoveries: 366,736 — Total tested: 14,163,915Map.
  3. World: White House announces travel restrictions on Brazil, coronavirus hotspot in Southern Hemisphere Over 100 coronavirus cases in Germany tied to single day of church services — Boris Johnson backs top aide amid reports that he broke U.K. lockdown while exhibiting symptoms.
  4. Public health: Officials are urging Americans to wear masks headed into Memorial Day weekend Report finds "little evidence" coronavirus under control in most statesHurricanes, wildfires, the flu could strain COVID-19 response
  5. Economy: White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Public employees brace for layoffs.
  6. Federal government: Trump attacks a Columbia University study that suggests earlier lockdown could have saved 36,000 American lives.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

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Updated 5 hours ago - Politics & Policy

U.S. coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios. This graphic includes "probable deaths" that New York City began reporting on April 14.

The CDC is warning of potentially "aggressive rodent behavior" amid a rise in reports of rat activity in several areas, as the animals search further for food while Americans stay home more during the coronavirus pandemic.

By the numbers: More than 97,700 people have died from COVID-19 and over 1.6 million have tested positive in the U.S. Over 366,700 Americans have recovered and more than 14.1 million tests have been conducted.