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A food dining hall in the new Grimes Hy-Vee. Photo: Linh Ta/Axios

Hy-Vee's newest grocery store opened in Grimes Tuesday morning, featuring some of the company's latest modern experiments in attracting customers.

The concept: The 93,000-square-foot facility is the company's first venture into a "smart store" — a grocery store that integrates digital conveniences like scan-and-go shopping, where customers can skip lines by using an app to buy their items.

  • Large portions of the store are also dedicated to Hy-Vee's non-grocery partnerships, like DSW, The W Nail Bar and Joe Fresh clothes.

What's new: Kiosks are located throughout the store to help you do everything from order a custom cake to buy an elliptical machine.

  • Looking for high-end wines? You can find $1,000+ bottles in the store's wine and spirits section, plus a cigar room.
  • There's a hot food area that functions like a food hall. Order at a kiosk, sit down and someone will bring out your Hy-Chi.
  • There’s no more paper price tags in aisles. They’re digital instead, requiring less labor.
  • And yes, a vending machine will even make you a custom salad.
The dining hall concept in the new Grimes Hy-Vee. Photo: Linh Ta/Axios

Yes, but: If you want to do things the old-fashioned way, all of the traditional in-store shopping features are still available.

The big picture: Consumers' schedules are packed and our dollars go towards what's most convenient.

  • CEO Randy Edeker said this latest store aims to be a one-stop shop that saves trips to multiple stores.

Thought bubble: If we're spending time in brick-and-mortar, experiential shopping is key.

  • The store's surprises — like hard-to-find liquors, international candies and even a kiosk selling glasses — keep you looking around.

What's next: Watch out for more Hy-Vee news from us Wednesday.

A scan-and-go kiosk where you can weigh your produce and pay for it there. Photo: Linh Ta/Axios
A fitness equipment showroom display. Photo: Linh Ta/Axios
A grocery bagging area for people who are paying via their phones. Photo: Linh Ta/Axios
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Go deeper

17 mins ago - World

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