Buy a treadmill with your milk at Hy-Vee's new fitness showroom

You'll soon be able to order a treadmill while grocery shopping.

• A select number of Hy-Vee stores will feature fitness equipment showrooms that customers can try before they buy.

Driving the news: The grocery chain is planning to open its first fitness showroom in Iowa, at the new Grimes store opening Sept. 14.

Details: Hy-Vee will offer treadmills, elliptical machines, exercise bikes and other equipment through a partnership with Wisconsin-based Johnson Fitness & Wellness.

• Customers can use a kiosk and QR codes in the showroom to order directly from the exercise equipment company.
• Hy-Vee hasn't yet disclosed how many other showrooms are planned — or where they'll be located.

Thought bubble: This isn't Hy-Vee's first non-grocery venture, and certainly not its last.

• Maybe they'll give Walmart a run for their money?