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AP Photo/Marcio Jose Sanchez, File

Google says most of the advertisers that paused their campaigns have returned to YouTube after a publisher boycott over controversial content earlier this year, but that the situation still wasn't totally behind them. Speaking at the Rutberg FM conference in Half Moon Bay, Calif., Google President of the Americas Allan Thygesen says the company won't rest until they bring all advertisers back to the platform and said they have implemented several new features to help facilitate that process, including:

Two-hour response time for the removal of bad content when it's reportedMore brand controls for advertisers to create options if they want to further filter the type of content their ads are aligned with Why it matters: Google has taken strategic steps to combat brand safety issues on YouTube, but as Thygesen concedes, some high-end brands are still cautious about running on the platform. For Google, the balance it needs to strike between creating a brand-safe environment while remaining open and accessible to everyone will always present a challenge, but updates like the ones today they hope will reduce boycott threats in the future. Gut checks: The YouTube boycott earlier this year barely had an impact on Google's overall revenue for the quarter. 400 hours of content uploaded every minute on Youtube, so it will always be nearly impossible for them to catch everything, but a two-hour response time guarantee is a tangible step.Google needs an Assistant: No, not for monitoring YouTube, but as a new business opportunity. Thygesen said the approach for Google Assistant (the voice-powered agent in Google Home and Android) is to focus now on building a product consumers like. But he said it could be a significant business down the road, noting search went for years without being monetized. "Once we have (a consumer product) that we are confident in, there will be some commercial opportunity."

Go deeper

"Atmospheric river" swings Northern California from drought to flood

Satellite view of the bomb cyclone swirling off the coast of the Pacific Northwest and the atmospheric river affecting California on Oct. 24. Photo: CIRA/RAMMB

A series of powerful "atmospheric river" storms are delivering historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest — triggering widespread power outages and flooding.

Why it matters: The strong atmospheric river, packing large amounts of moisture, is causing Northern California to whiplash from drought to flood.

“You blew it”: GOP activist turns on corporations over vaccine mandates

The chairman of the American Conservative Union said on "Axios on HBO" he accepts "Joe Biden is my president, and I want him to succeed," but predicted Republicans retake the House and Senate in 2022 — with greater than 50% odds Donald Trump runs in 2024.

The big picture: In a joint interview with his wife, Mercedes, Matt Schlapp also refused to share their vaccination status. And he told corporate America "you blew it" by embracing vaccine mandates and liberal social stances that have alienated GOP voters and politicians.

4 hours ago - Politics & Policy

Pelosi expects “billionaire’s tax” to pay for Biden social spending

Photo: Yasin Ozturk/Anadolu Agency via Getty Images

House Speaker Nancy Pelosi (D-Calif.) said Sunday she expects the chamber to pass the bipartisan infrastructure plan by week’s end, and alternatives to corporate tax hikes and a “billionaires tax” will be used to finance President Biden’s promised expansion to the social safety net.

Why it matters: Pelosi’s comments come as House and Senate leaders try to wrap up a deal. What will get cut — and how the remainder will be paid — are linchpins to a final agreement.