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Google CEO Sundar Pichai (Tsering Topgyal / AP)

Even though Google formally apologized for having ads run alongside extremist content on its properties (like YouTube), and vowed to take steps to fix the problem, some of America's largest companies say they will still pull all of their non-search ads from the platform.

An AT&T rep confirmed to Recode that it's pulling all display ads globally until Google can ensure "this won't happen again." Verizon says in a statement they are working to "understand the weak links so we can prevent this from happening in the future." The Times reports pharmaceutical giant GlaxoSmithKline is also pulling its display ads.

Why it matters: Prior to Tuesday, dozens of U.K. brands, including the U.K. government, were leading the charge in pulling ads after they had appeared next to controversial content. Now that U.S. heavyweights are taking action, Google may have a serious branding (and potentially revenue) problem. Google's display ad business is already expected to drop 12.5% in market share this year, setting them billions of dollars behind Facebook. Facebook is experiencing similar extremism problems with Facebook Live, but thus far advertisers haven't been pulling out to the same extent because mid-roll ads haven't launched on Facebook's video platform yet.

Go deeper

2 hours ago - World

Report: LGBTQ+ Afghans' lives "dramatically worsened" under Taliban rule

Taliban fighters in Kabul, Afghanistan, earlier this month. Photo: Mohd Rasfan/AFP via Getty Images

LGBTQ+ Afghans have been threatened, attacked and "faced an increasingly desperate situation and grave threats to their safety" since the Taliban seized control of Afghanistan last August, per a report published Wednesday.

What they're saying: "We spoke with LGBT Afghans who have survived gang rape, mob attacks, or have been hunted by their own family members who joined the Taliban, and they have no hope that state institutions will protect them," per a statement from study co-author J. Lester Feder.

4 hours ago - World

Canadian Indigenous group finds 93 suspected unmarked graves

A makeshift memorial honoring the 215 children whose remains were found in a mass grave in Brantford, Ontario, Canada, last May. Photo: Cole Burston/AFP via Getty Images

Indigenous leaders in Canada's western province of British Columbia said Tuesday they believe they've found 93 unmarked graves near a former boarding school.

The big picture: Hundreds of mass graves have been found at the grounds of former residential schools for Indigenous children since last May, when the remains of 215 children were uncovered at one such site in B.C.

7 hours ago - World

Coast Guard searches for 39 people after boat capsizes off Florida coast

A U.S. Coast Guard ship leaving its base in Miami Beach, Florida, in July. Photo: AP/Marta Lavandier

U.S. Coast Guard crews were searching into the night for 39 people whose boat sank off Florida's coast over the weekend after traveling from the Bahamas.

The big picture: A "good Samaritan" contacted the Coast Guard about 8 a.m. Tuesday to say they "rescued a man clinging to a capsized vessel" 45 miles east of Fort Pierce, per a tweet from the agency, which noted it was dealing with "a suspected human smuggling venture."