Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Sign up for Axios NW Arkansas
Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters
Google CEO Sundar Pichai (Tsering Topgyal / AP)
Even though Google formally apologized for having ads run alongside extremist content on its properties (like YouTube), and vowed to take steps to fix the problem, some of America's largest companies say they will still pull all of their non-search ads from the platform.
An AT&T rep confirmed to Recode that it's pulling all display ads globally until Google can ensure "this won't happen again." Verizon says in a statement they are working to "understand the weak links so we can prevent this from happening in the future." The Times reports pharmaceutical giant GlaxoSmithKline is also pulling its display ads.
Why it matters: Prior to Tuesday, dozens of U.K. brands, including the U.K. government, were leading the charge in pulling ads after they had appeared next to controversial content. Now that U.S. heavyweights are taking action, Google may have a serious branding (and potentially revenue) problem. Google's display ad business is already expected to drop 12.5% in market share this year, setting them billions of dollars behind Facebook. Facebook is experiencing similar extremism problems with Facebook Live, but thus far advertisers haven't been pulling out to the same extent because mid-roll ads haven't launched on Facebook's video platform yet.