Jan 9, 2017

Facebook is changing its video ads to go after YouTube

Facebook will start showing ads after 20-seconds in videos and share the money with publishers, according to Recode. For now, Facebook will sell the ads and share 55% of revenues with the people who supply the videos — the same policy as YouTube.

Why this matters: In 2016, users were watching 100 million hours of Facebook videos per day, but most video publishers saw little ad revenue from their clips on Facebook thanks to Facebook's ban on "pre-roll" ads. His stance discouraged some publishers from sharing valuable content on Facebook.

Winners: Facebook users because publishers will put their most valuable content on Facebook. Publishers will make more money off Facebook videos if they can hold viewer attention.

Loser: YouTube.

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Alayna Treene, Sam Baker
1 hour ago - Politics & Policy

Amy Coney Barrett's immediate impact

Illustration: Eniola Odetunde/Axios

In her first week on the job, Amy Coney Barrett may be deciding which votes to count in the presidential election. By her third week, she’ll be deciding the fate of the Affordable Care Act.

Where it stands: The Senate votes on Barrett’s nomination tomorrow. If she’s confirmed, Chief Justice John Roberts is expected to swear her in at the Supreme Court within hours, an administration official tells Axios.

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Alexi McCammond, Hans Nichols
2 hours ago - Politics & Policy

Texas Democrats beg Biden to spend now

Photo: Ron Jenkins/Getty Images

The Biden campaign is rebuffing persistent pleas from Texas Democrats to spend at least $10 million in the Lone Star state, several people familiar with the talks tell Axios.

Why it matters: If Texas — which has 38 electoral votes and is steadily getting more blue, but hasn't backed a Democrat for president since 1976 — flipped to the Biden column, it would be game over. But the RealClearPolitics polling average stubbornly hovers at +2.6 for Trump — and Team Biden appears more focused on closer targets.

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Alayna Treene, author of Sneak Peek
2 hours ago - Politics & Policy

Election night in Trumpworld

Photo illustration: Aïda Amer/Axios. Photo: Chris Carlson-Pool/Getty Images

A luxe election-night watch party at the Trump International Hotel on Pennsylvania Avenue is being planned for President Trump's donors, friends and advisers — but Trump's hand in it is minimal because he's "very superstitious" — people familiar with the plans tell Axios.

The big picture: This "mecca for all things MAGA," as one adviser described it, is one of three hubs where they say Trumpworld will watch returns. The others are the war room at campaign HQ in Rosslyn, Virginia, and the White House residence, where Trump and the first lady will gather close family and advisers before heading to the hotel later that night, the sources said.

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