Google CEO Sundar Pichai (Tsering Topgyal / AP)

Marks & Spencer, a large multinational retailer, announced on Monday it has removed its ads from Google over fears their advertising could appear next to extremist content. They follow reports over the past week that HSBC, Lloyds and the Royal Bank of Scotland, Jaguar Land Rover and Marie Curie removing their ads from Google-owned platforms.

Google apologizes: On Friday, Google finally apologized to advertisers in the U.K. that have been pulling ads from its properties due to the prevalence of questionable content, like hate videos on YouTube, that their ads could be running against. Their apology came after an announcement last week Google will start using data from more than 10,000 human contractors known as "quality raters" to teach its algorithms how to better spot offensive, incorrect or misleading information.

Get smart: There's a reason the other half of the digital duopoly isn't getting slammed as hard. Aside from FB Live, Facebook has generally been able to avert PR crises over their content the past month, due to a strategic effort to win publishers with its Facebook Journalism Project. Facebook's open communication with publishers through listening tours about its efforts to clean up content on its platform could also be easing advertiser's concerns.

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Updated 20 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Pence chief of staff Marc Short tests positive for coronavirus — COVID-19 looms over White House Halloween celebrations.
  2. Health: Fauci says maybe we should mandate masks if people don't wear them — America was sick well before it ever got COVID-19.
  3. World: Polish President Andrzej Duda tests positive for COVID-19.
What Matters 2020

The missed opportunities for 2020 and beyond

Photo illustration: Sarah Grillo/Axios. Photos: Jason Armond (Los Angeles Times), Noam Galai, Jabin Botsford (The Washington Post), Alex Wong/Getty Images

As the 2020 presidential campaign draws to a close, President Trump and Joe Biden have focused little on some of the most sweeping trends that will outlive the fights of the moment.

Why it matters: Both have engaged on some issues, like climate change and China, on their own terms, and Biden has addressed themes like economic inequality that work to his advantage. But others have gone largely unmentioned — a missed opportunity to address big shifts that are changing the country.

Pence chief of staff Marc Short tests positive for coronavirus

Marc Short with Katie Miller, Vice President Pence's communications director, in March. Photo: Doug Mills/The New York Times via Reuters

Marc Short, Vice President Mike Pence’s chief of staff, tested positive for the coronavirus Saturday and is quarantining, according to a White House statement.

Why it matters: Short is Pence's closest aide, and was one of the most powerful forces on the White House coronavirus task force.