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AP Photo/Marcio Jose Sanchez, File

Per Search Engine Land, Google will start using data from more than 10,000 human contractors known as "quality raters" to teach its algorithms how to better spot offensive, incorrect or misleading information. They will offer quality raters a special flag to highlight upsetting/offensive content based off of a nearly 200-page set of guidelines.

Why it's hard to weed out the bad: Google's scale makes it nearly impossible for them to catch everything, but they're trying. Google told Axios earlier this year that they've hired a team of over 1,000 to regulate bad ads and malicious/misleading news sites. Last year they punished 340 bad sites and permanently banned 200.

Why it matters: Google and Facebook, have an effective "duopoly" over digital ad revenue, and as a result have faced increased pressure from publishers to take ownership of the quality of the content they distribute ads against. For example, last week the CEO of WPP — one of the world's largest advertising agencies — told a top Google executive at a conference on stage to "step up and take responsibility" for the content that's shared on its platforms.

Go deeper

Janet Yellen is back

Photo illustration: Sarah Grillo/Axios. Photo: Hannelore Foerster/Getty Images

A face familiar to Wall Street is back as a central player that this time will need to steer the country out of a deep economic crisis.

Driving the news: President-elect Joe Biden is preparing to nominate former Fed chair Janet Yellen to be Treasury secretary.

Mike Allen, author of AM
12 mins ago - Politics & Policy

Charles Koch's course correction

In his first on-camera interview in four years, Charles Koch told "Axios on HBO" he's disillusioned with the results of his network's massive political spending, but is optimistic about what he believes will be a less divisive strategy.

Why it matters: Koch — chairman and CEO of Koch Industries, which Forbes yesterday designated as America's largest private company — has been the left's favorite face of big-spending political action.

Caitlin Owens, author of Vitals
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What overwhelmed hospitals look like

A healthcare professional suits up to enter a COVID-19 patient's room in the ICU at Van Wert County Hospital in Ohio. Photo: Megan Jelinger/AFP

Utah doctors are doing what they say is the equivalent of rationing care. Intensive care beds in Minnesota are nearly full. And the country overall continues to break hospitalization records — all as millions of Americans travel to spend Thanksgiving with friends and family.

Why it matters: America's health care workers are exhausted, and the sickest coronavirus patients aren't receiving the kind of care that could make the difference between living and dying.