Jun 13, 2017

Google: Most YouTube advertisers have returned since boycott

AP Photo/Marcio Jose Sanchez, File

Google says most of the advertisers that paused their campaigns have returned to YouTube after a publisher boycott over controversial content earlier this year, but that the situation still wasn't totally behind them. Speaking at the Rutberg FM conference in Half Moon Bay, Calif., Google President of the Americas Allan Thygesen says the company won't rest until they bring all advertisers back to the platform and said they have implemented several new features to help facilitate that process, including:

Two-hour response time for the removal of bad content when it's reportedMore brand controls for advertisers to create options if they want to further filter the type of content their ads are aligned with Why it matters: Google has taken strategic steps to combat brand safety issues on YouTube, but as Thygesen concedes, some high-end brands are still cautious about running on the platform. For Google, the balance it needs to strike between creating a brand-safe environment while remaining open and accessible to everyone will always present a challenge, but updates like the ones today they hope will reduce boycott threats in the future. Gut checks: The YouTube boycott earlier this year barely had an impact on Google's overall revenue for the quarter. 400 hours of content uploaded every minute on Youtube, so it will always be nearly impossible for them to catch everything, but a two-hour response time guarantee is a tangible step.Google needs an Assistant: No, not for monitoring YouTube, but as a new business opportunity. Thygesen said the approach for Google Assistant (the voice-powered agent in Google Home and Android) is to focus now on building a product consumers like. But he said it could be a significant business down the road, noting search went for years without being monetized. "Once we have (a consumer product) that we are confident in, there will be some commercial opportunity."

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Former Vatican treasurer George Pell's sexual abuse convictions overturned

Cardinal George Pell at the County Court in Melbourne, Australia, in 2019. Photo: Michael Dodge/Getty Images

George Pell, the former Vatican treasurer, has won his appeal and had his child sexual abuse convictions overturned by Australia's High Court.

Why it matters: The cardinal became last year the highest-ranking Catholic Church official to go to trial and be convicted for sex abuse. But the High Court's ruling means he can be immediately released from prison, where he was serving a six-year sentence.

Go deeperArrowUpdated 40 mins ago - World

U.S. coronavirus updates: Death toll tops 10,000

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

Recorded deaths from the novel coronavirus surpassed 10,000 in the U.S. on Monday, per Johns Hopkins data. More than 1,000 people in the U.S. have died of coronavirus-related conditions each day since April 1.

Why it matters: U.S. Surgeon General Jerome Adams said on Sunday this week will be "the hardest and saddest week of most Americans' lives" — calling it our "our Pearl Harbor, our 9/11 moment."

Go deeperArrowUpdated 2 hours ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 p.m. ET: 1,341,907 — Total deaths: 74,476 — Total recoveries: 275,851Map.
  2. U.S.: Total confirmed cases as of 7 p.m. ET: 364,723— Total deaths: 10,781 — Total recoveries: 19,346Map.
  3. 2020 update: Wisconsin governor orders in-person primary voting delayed until June.
  4. States latest: West Coast states send ventilators to New York and other states with more immediate need — Data suggest coronavirus curve may be flattening in New York, Gov. Andrew Cuomo said.
  5. World update: U.K. Prime Minister Boris Johnson moved to intensive care as coronavirus symptoms worsen.
  6. Stocks latest: The S&P 500 closed up 7% on Monday, while the Dow rose more than 1,500 points.
  7. What should I do? Pets, moving and personal health. Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

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