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Courtesy: North

Google formally announced on Tuesday that it is buying North, the Canadian smart glasses firm — a deal that had been reported last week to be in the works.

Why it matters: The move shows that Google, one of the earliest to explore high-tech eyewear, remains interested in the category.

  • Along with the acquisition, North said it was cancelling plans for its next generation of glasses. "We are winding down Focals 1.0 and we will not be shipping Focals 2.0, but we hope you will continue the journey with us as we start this next chapter," North's founders said in a blog post.

Between the lines: Augmented reality glasses are seen as the next big thing in mobile devices — but they're also still a couple of years from being ready for prime time due to high costs, poor battery life and bulk. Those factors have made it tough for North and other startups in the field.

  • Magic Leap has had its highly publicized troubles, while another pioneer — Osterhout Design Group — folded last year.

For the big companies, though, AR remains an area of keen interest.

Separately: Google has begun public testing of "Nearby Share," an AirDrop competitor that is coming to Android devices.

Go deeper: Google will start paying publishers to license content

Go deeper

Ina Fried, author of Login
Oct 8, 2020 - Technology

Microsoft app store playbook swipes at Apple, Google

Illustration: Rebecca Zisser/Axios

In a not-so-subtle dig at Apple and Google, Microsoft today announced a series of "principles" for its Windows 10 App Store — including letting users choose their own payment system for in-app purchases — that it says should serve as a model for other app stores.

Why it matters: The move comes as antitrust regulators in the U.S. and around the world are spotlighting how both Apple and Google manage their mobile platforms and as some developers charge them with running their app stores unfairly.

Updated 14 mins ago - Energy & Environment

Thousands without power as "hazardous" winter storm lashes East Coast

Satellite imagery of the Northeastern U.S. taken by NOAA on Jan. 17. Photo: NOAA

A major winter storm lashed much of the East Coast Sunday and Monday, causing widespread power outages and disrupting travel over the holiday weekend.

The latest: Authorities in North Carolina confirmed that two people died in a car crash and that they responded 600 vehicle accidents during the storm on Sunday, per the Washington Post.

3 hours ago - Health

CDC director says COVID-19 messaging should have been clearer

Rochelle Walensky. Photo: Stefani Reynolds-Pool/Getty Images

Rochelle Walensky, director of the Centers for Disease Control and Prevention, said in an interview with the Wall Street Journal that the messaging around the COVID-19 pandemic and changing guidance should have been clearer.

State of play: Walensky is being coached by media experts and is planning to have more press briefings by herself in order to ensure that CDC is seen as an independent, scientific entity, rather than as a political one, the Journal reports.