Apple used its annual developer conference to debut a fully redesigned desktop computer for professionals. Unlike the cylindrical model it replaces, the new Mac Pro (due out this fall) features a design reminiscent of years past, giving it significantly more expansion options. The power and flexibility come at a price, though, with the computer starting at around $6,000. You can see our hands-off video here. (We weren't allowed to touch it.)
Why it matters: Though they don't represent a large percentage of Apple's computer sales, professional users are among the company's most demanding and loyal customers.
The new Mac supports:
- Up to 28-core Intel Xeon processors
- Up to 1.5 terabytes of memory
- Up to 300 watts of power
The Mac Pro will start at $5,999 for a model with an 8-core Xeon processor, 32GB of memory and a 256-GB solid-state drive.
To go along with the new desktop, Apple introduced a new $4,999 32-inch, 6K display, the first new stand-alone display from Apple, which had been reselling LG monitors in recent years. A stand that lets the monitor rotate from portrait to landscape mode itself costs $999.
Meanwhile: Apple also used its WWDC event in San Jose to show planned updates to iOS, macOS, watchOS and tvOS. You can read more on that here.