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Media Trends

Axios Media Trends

Media Deals

Media's murky measurement problem

Media Trends Executive

A table showing when 9 media platforms start measuring views on videos for ads and non-ads. The majority of platforms measure a view after at least 2 seconds for ads, and almost immediately for non-ads. 

When select media platforms start measuring video views

Data: Axios research; Note: Spotify uses the language plays, not views, for podcasts; Table: Axios Visuals

Late summer sunsets slip away

A choropleth map showing the final 8 p.m. sunset in the U.S. for 2026, for each county, categorized by date. Areas colored in dark brown indicate final 8 p.m. sunsets before August 11, while lighter shades reflect later dates, with the lightest indicating after September 10. Regions are outlined to illustrate varying sunset times across the country.

Final 8 p.m. sunset of 2026

Data: NOAA solar calculations; U.S. Census Bureau; Note: Times are calculated for a single point within each U.S. county or equivalent. Actual sunset times across a given county might vary; Map: Brad Jennings/Axios

Pro Rata

Axios Pro Rata

Buss family fights over Lakers sale to Kushner and Iger

ABC files First Amendment lawsuit against FCC

The Knowing rebuilds media for an underserved audience

Exclusive: Cint goes private after steep valuation drop

Democrats enter their thirst trap era

Paramount wants states, WGA to post $1.9B bond to cover merger pause losses

Communicators

Axios Communicators

Cyclospora outbreak highlights risks of information vacuums

Communicators Pro

America's meetup explosion

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