National

Media Deals

Brands court creators who drive sales

Media Trends Executive

AI upends affiliate commerce business for publishers

A table showing projected U.S. affiliate marketing-driven e-commerce sales from 2024 to 2028. Sales are expected to grow from $195 billion in 2024 to $287 billion in 2028.

U.S. affiliate marketing-driven e-commerce sales

Data: eMarketer; Chart: Danielle Alberti/Axios

Media networks move beyond retailers

A table listing select media network launches from 2016 to 2025. Each year features a list of companies, from Target and Wayfair in 2016 to Mastercard and Chuck E. Cheese among others in 2025.

Select media network launches

Note: Some dates reflect substantial updates to existing advertising businesses; Data: Axios research; Chart: Danielle Alberti/Axios

U.S. live shopping expected to triple as retailers compete with China

A stacked area chart forecasting global livestream commerce sales from 2025 to 2030 in China, the U.S. and the rest of the world. The chart indicates sales increasing from almost $1.5 trillion in 2025 to over $3.5 trillion in 2030. Sales in China dominate.

Livestream commerce sales forecast

Data: ARK Investment Management; Chart: Danielle Alberti/Axios

AI breaks last-click attribution

Media Trends

Axios Media Trends

Retailers embrace AI as bots become buyers

Closer

Axios Closer

Taco Bell's ties to "explosive" diarrhea outbreak threatens Yum Brands' crown jewel

Why most fans won't see "The Odyssey" as Nolan intended

Trump speech intensifies pressure campaign against broadcasters

Some TV networks won't air Trump's speech live

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