Axios

More advertisers are buying pricey Super Bowl ads this year to sell you on their values, rather than their products.

Why it matters: It's a reflection of a broader trend of companies investing more in marketing efforts that expand their corporate reputations long-term, rather than their bottom lines in the short-term.

Americans aren't really buying each other cards anymore.

The big picture: "U.S. sales of printed greeting cards, estimated at $4.5 billion in 2019, fell nearly 13% over the last five years, according to market research company IBISWorld," WSJ reports.

Moving companies, a $25 billion business in the U.S., look like an upcoming target for disruption.

Why it matters: Technology has made dozens of tasks easier: We can use GPS for road trips instead of printing out directions, we can order our groceries online and get them delivered, and we can even meet our spouses on apps. But moving still sucks.