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If Main Street is going to be saved, enduring American vanity will be among the primary reasons.

Expand chart
Data: Bureau of Labor Statistics, Federal Reserve Bank of St. Louis; Chart: Harry Stevens/Axios

What's happening: Nail and waxing salons — in addition to pet grooming shops, cosmetics stores, tattoo parlors and gyms — stand out as improbable avatars of the future of retail, surviving and thriving amid the decades-long annihilation of mom-and-pop apparel, book and hardware stores.

By the numbers:

  • Between 1990 and 2017, the number of nail salons for every 100,000 Americans nearly tripled, from fewer than 2 to nearly 7.
  • Pet grooming surged by one-and-a-half-times, and cosmetics almost doubled.

A common theme among the victors: The offerings can't be easily replicated online.

The big picture: The mainstays of retail — the mall and Main Street — have been picked apart by Walmart, discount chains like Dollar General, and, of course, Amazon. Now brick-and-mortar stores are stabilizing, and the industry is climbing out of the rubble to survey what has worked.

They are aggressively curating inventory, meticulously upgrading existing shops, adding entertainment features like trampoline parks, free food and drink and, of course, providing hair, nail and cosmetic services.

"The stores that will do well are the ones that know how to get you to leave your house.”
— Natalie Bruss, partner at Fifth Wall Ventures, a retail investment firm

On the ground:

  • Nordstrom Local, a new concept by the Los Angeles department store, has no inventory — you shop online and just pick up in store — but draws clients with free beer, wine, and consultations with personal stylists.
  • Kellogg’s has opened a pop-up cereal bar in New York City.
  • Away, the new luggage brand, puts up elaborate sets that serve as the perfect backdrops for Instagram photos.

Noteworthy: The boom in nail salons has been accompanied by labor abuses and human trafficking.

Go deeper:

Go deeper

Tech scrambles to derail inauguration threats

Illustration: Sarah Grillo/Axios

Tech companies are sharing more information with law enforcement in a frantic effort to prevent violence around the inauguration, after the government was caught flat-footed by the Capitol siege.

Between the lines: Tech knows it will be held accountable for any further violence that turns out to have been planned online if it doesn't act to stop it.

Dave Lawler, author of World
2 hours ago - World

Uganda's election: Museveni declared winner, Wine claims fraud

Wine rejected the official results of the election. Photo: Sumy Sadruni/AFP via Getty

Yoweri Museveni was declared the winner of a sixth presidential term on Saturday, with official results giving him 59% to 35% for Bobi Wine, the singer-turned-opposition leader.

Why it matters: This announcement was predictable, as the election was neither free nor fair and Museveni had no intention of surrendering power after 35 years. But Wine — who posed a strong challenged to Museveni, particularly in urban areas, and was beaten and arrested during the campaign — has said he will present evidence of fraud. The big question is whether he will mobilize mass resistance in the streets.

Off the Rails

Episode 1: A premeditated lie lit the fire

Photo illustration: Sarah Grillo/Axios. Photo: Chip Somodevilla/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. Axios takes you inside the collapse of a president with a special series.

Episode 1: Trump’s refusal to believe the election results was premeditated. He had heard about the “red mirage” — the likelihood that early vote counts would tip more Republican than the final tallies — and he decided to exploit it.

"Jared, you call the Murdochs! Jason, you call Sammon and Hemmer!”