Jan 12, 2019

Retail's risky obsession with wealthy millennials

Illustration: Aïda Amer/Axios

Millennials, now firmly in their adult years, have been blamed for “killing” everything from mayonnaise to fabric softener to department stores.

But a closer look at the data shows the emphasis on high net-worth millennials is skewing our perspective.

Why it matters: Wealthy millennials' exaggerated, idiosyncratic shopping habits fuel trends like meal-kits and grocery delivery. But in reality, these consumers represent a relatively small, yet powerful, piece of the market.

  • According to a recent Deloitte study, high-income millennials were 24% less likely than other shoppers to shop in a store, but low and middle-income millennials behave like consumers of any other generation.

Special report: The future of retail

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Cuomo: Trump's mandatory quarantine comments "really panicked people"

New York Gov. Andrew Cuomo said in a press conference Sunday that President Donald Trump's unexpected Saturday announcement of a possible "short-term" quarantine of New York, New Jersey and parts of Connecticut to curb the spread of the coronavirus "really panicked people."

Why it matters: Though Trump ruled out the mandatory quarantine later that day, Cuomo said people still called "all night long" asking about the comments and many likely fled the New York area — possibly spreading the virus further.

Go deeperArrow11 mins ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1 p.m. ET: 691,867 — Total deaths: 32,988 — Total recoveries: 146,613.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 1 p.m. ET: 125,433 — Total deaths: 2,201 — Total recoveries: 2,612.
  3. Federal government latest: The first federal prisoner to die from coronavirus was reported from a correctional facility in Louisiana on Sunday.
  4. Public health updates: Fauci says 100,000 to 200,000 Americans could die from virus.
  5. State updates: Louisiana governor says state is on track to exceed ventilator capacity by end of this week.
  6. World updates: Italy reported 756 new deaths, bringing its total 10,779
  7. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

U.S. coronavirus updates: Fauci suggests death toll could top 100,000

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, said on CNN Sunday that models suggest COVID-19 will infect millions of Americans and could kill 100,000–200,000, though he stressed that the projections are "such a moving target."

The big picture: With more than 121,000 people infected, the U.S. has the most COVID-19 cases in the world, exceeding China and Italy, per data from Johns Hopkins. A second wave of American cities, including Boston, Detroit, New Orleans and Philadelphia, reported influxes of cases on Saturday.

Go deeperArrowUpdated 1 hour ago - Health