The battle to get shoppers out of the house

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Deep Dive - Future of Retail

Special Report: How vanity will save retail

If Main Street is going to be saved, enduring American vanity will be among the primary reasons.

The dollar store future

If you are one of the tens of millions of Amazon Prime members in the U.S., it’s easy to presume that online shopping will be future for everyone.

Data: Dollar General, U.S. Census Bureau; Chart: Harry Stevens/Axios

But over the next five years we will see an America that is divided by how and where we shop, with low income and rural Americans depending on discount outlets like Dollar General and Family Dollar, where the primary value proposition is not convenience but price — a fact that isn't likely to change.

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