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News consumption has skyrocketed in the U.S. over the past few weeks due to the coronavirus, according to TV ratings, web traffic, app downloads and social media interactions.

Why it matters: Without live sports and with Hollywood production put on pause, consumers are confined to the only type of new professional-grade content that's still being produced daily: news.

Data: Apptopia; Chart: Andrew Witherspoon/Axios (News Break is a local news aggregation app)

Driving the news: According to a new survey from TV analysis company Magid, 51% are increasing their consumption of news amid the coronavirus outbreak, with 49% checking on the news multiple times a day.

  • App downloads for every type of news outlet, digital, radio and television/video is up, according to new data from Apptopia. That includes downloads for cable news apps, national newspapers, and local news aggregation.
  • Cable news networks have seen viewership surge more than 50% since the beginning of the year, according to an analysis by television measurement company Alphonso. 
  • Broadcast newscasts are also seeing ratings bumps, with some networks adding more news coverage to replace reality TV and entertainment content to feed the demand.
  • Social media interactions on stories from a group of 10 major publishers have increased 56% over the last two weeks, compared to the rest of the year, according to data from NewsWhip.
  • Publishers are seeking their traffic totals spike, according to data from Parse.ly. Sites in the Parsely network have seen a 61% jump in page views over the last two weeks compared to the previous 7 weeks.
Data: Parse.ly; Chart: Andrew Witherspoon/Axios

Yes, but: The advertising landscape continues to experience fallout.

  • The advertising market is expected to take a hit as major companies in retail, transportation and other sectors pull back marketing dollars in response to consumer dropoff.
  • As Axios reported last weekend, dozens of newsrooms across the country are laying off employees despite major traffic and viewership increases.

The big picture: While live sports games, particularly NFL games, tend to dominate television consumption, a new report from the Video Advertising Bureau argues that TV news has been giving sports a run for its money over the past few years.

  • More than 40 billion hours of national TV news are now being consumed annually by adults, a 34% increase since 2014, per the report. National TV news advertising spend has consistently gone up over that time period.

Between the lines: In what is normally a scattered and decentralized media and entertainment landscape, the nation's interest is now concentrated around the same information and the same developments in the news.

  • Having the same shared priorities allows news to be shared much wider than in normal times.

The bottom line: In the era of a pandemic, news has become America's biggest pastime.

Go deeper

Scoop: Stephanie Murphy announcing challenge to Marco Rubio

Rep. Stephanie Murphy. Photo: Tom Williams/CQ-Roll Call, Inc via Getty Images

Democratic Rep. Stephanie Murphy is planning to announce a campaign for the U.S. Senate in Florida against Republican Sen. Marco Rubio in early June, people familiar with the matter tell Axios.

Why it matters: Murphy is a proven fundraiser. Jumping in now would give her an early start to build her case for the Democratic nomination and potentially force Rubio and allied GOP groups to spend heavily to retain a seat in a state that’s trending Republican.

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Inside the GOP's infrastructure strategy

Sen. Roger Wicker. Photo: Stefani Reynolds/Bloomberg via Getty Images

Top Republican senators are hoping the White House will make some sort of counteroffer to their infrastructure proposal when they meet with President Biden on Thursday, lawmakers and their aides tell Axios.

Why it matters: This is a sign of how serious the negotiations are, they say. In advance of the meeting, some of the senators are already publicly signaling the areas in which they have flexibility.

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By the numbers: Senate seats to watch in 2022

Data: Axios Research, Dave Leip's Atlas of U.S. Elections; Chart: Andrew Witherspoon/Axios

While Republicans are giddy about their chances for regaining the House next year, GOP prospects for taking the Senate remain more uncertain, data reviewed by Axios suggests.

By the numbers: At least five Republican senators are retiring after the midterms, and four of their seats are in battleground states. That makes a simple Republican-for-Republican election exchange all the more difficult.