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Photo: Loic Venance/AFP via Getty Images

Google informed its advertising partners Monday that its platforms will resume accepting all political ads starting Wednesday, after banning them following last month's insurrection at the U.S. Capitol, according to an email obtained by Axios.

Why it matters: Google and rival Facebook have been instituting political ad bans on and off over the past few months to slow the spread of misinformation and curb confusion around sensitive events, like the Capitol attack and the election.

Details: Google says a limited version of its "sensitive events" policy went into effect Jan. 13 after the violent events in the Capitol on Jan. 6.

  • The ban meant that advertisers were not able to run any political ads or ads "referencing candidates, the election, its outcome, the upcoming presidential inauguration, the ongoing presidential impeachment process, violence at the U.S. Capitol, or future planned protests on these topics," according to an email sent to ad buyers last month.
  • The resumption of political ads means that the sensitive events policy put in place last month has been lifted.
  • In order to resume buying ads, advertisers will need to use the self-service appeals tool in the Google Ads portal to have their existing ads re-reviewed, the email says.
  • "If they are otherwise policy compliant, then our reviewers will approve the ad and it will be eligible to begin serving."

The big picture: Google and Facebook are the two biggest digital platforms for political ads. Their bans over the past few months have meant that more advertisers have shifted dollars to other digital platforms, like smart TVs, that don't offer the same level of transparency.

Go deeper

Previewing GOP's Biden-era villains

Illustration: Annelise Capossela/Axios

In a first taste of Republicans' Biden-era villains, the Virginia GOP is rolling out some of Donald Trump's favorites — China and Hillary Clinton — for the state's 2021 election.

Why it matters: Virginia’s off-year elections are an early battleground in defining the Republicans’ post-Trump identity. A spate of attacks against GOP gubernatorial candidate Glenn Youngkin appears to be drawing from the same playbook, hyping familiar Trump-era GOP villains.

Updated 5 hours ago - Politics & Policy

British national named in Colleyville synagogue standoff

A law enforcement vehicle sits near the Congregation Beth Israel synagogue on Jan. 16. Photo: Brandon Bell/Getty Images

British national Malik Faisal Akram took four people hostage at a Texas synagogue outside Fort Worth on Saturday, the FBI said in a statement.

State of play: Authorities had initially declined to release the name of the 44-year-old suspect or identify the hostages, all adults, though police chief Michael Miller confirmed that one of those held was Rabbi Charlie Cytron-Walker, who leads the congregation.

Updated 5 hours ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Concerns grow over CDC's isolation guidelines — Experts warn of more COVID-19 variants after Omicron — WHO recommends 2 new treatments — What "mild" really means when it comes to Omicron — Deaths are climbing as cases skyrocket.
  2. Vaccines: America's vaccination drive runs out of gas— Puerto Rico expands booster shot requirements— Supreme Court blocks Biden's vaccine mandate for large employers.
  3. Politics: Vivek Murthy calls SCOTUS vaccine mandate block "a setback for public health" — Focus group says Biden weak on COVID response, strong on democracy
  4. Economy: America's labor shortage is bigger than the pandemic— — CDC COVID guidance for cruise ships to be optional starting Saturday — The cost of testing.
  5. States: West Virginia governor feeling "extremely unwell" after positive test — Youngkin ends mandates for masks in schools and COVID vaccinations for state workers — America struggles to keep schools open
  6. World: Beijing reports first local Omicron case weeks before Winter Olympics — Teachers in France stage mass walkout over COVID protocols.
  7. Variant tracker