Illustration: Aïda Amer/Axios

Facing shrinking stadium attendance and cord-cutting at home, sports leagues and networks are clamoring to get ahead of new revenue-rich opportunities.

What to watch: Esports, despite still being in its infancy, is exploding in terms of both revenue and audience. The legalization of sports betting could cause the sports market to balloon by tens of billions of dollars, driving an entirely new content industry.

During tomorrow's Super Bowl, more than 100 million of us will do something that's becoming rarer in the era of streaming and smartphones: We'll watch a live event — together — with friends and family.

  • In an on-demand world, live sports like this weekend's Super Bowl 53 are unique in commanding eyeballs and ad dollars.

But there's already a certain nostalgia to the day.

  • Despite rising rights revenues, almost every sport except professional football (for now) is experiencing viewership declines.
  • Even live sport event attendance has leveled off. Despite league expansion and the new facilities, weaker demand has driven down ticket prices, per PwC's 2018 Sports Market Outlook.
  • And sports leagues are cutting back on game time to meet young sports fans' demands for faster entertainment experiences on TV and online.

The big picture: The global esports economy was estimated to reach nearly $1 billion in 2018 and is expected to nearly double by 2021, thanks in part to the incredible success of games like Overwatch and Fortnite.

  • Traditional teams are striking partnerships with esports teams.
  • Brands are scrambling to sponsor esports competitions and content that's being evangelized by young athletes.
  • Media companies are also launching gambling shows and platforms.
  • And sports betting companies are leveraging data and partnering with leagues to integrate more live and on-demand media content into their betting experiences.

The bottom line: The sports industry is booming. But the ways people experience, consume and engage with the game are changing faster than ever.

Go deeper: Read the full special report

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Two officers shot in Louisville amid Breonna Taylor protests

Police officers stand guard during a protest in Louisville, Kentucky. Photo: Ben Hendren/Anadolu Agency via Getty Images

Louisville Metro Police Department said two officers were shot downtown in the Kentucky city late Wednesday, just hours after a grand jury announced an indictment in the Breonna Taylor case.

Driving the news: Metrosafe, the city's emergency services, said it received reports of a shooting at South Brook St. and Broadway Ave., near the area where protests were taking place. A police spokesperson told a press briefing the injuries of both officers were not life-threatening. One officer was "alert and stable" and the other was undergoing surgery, he said.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 31,778,331 — Total deaths: 974,436 — Total recoveries: 21,876,025Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 6,943,078 — Total deaths: 201,930 — Total recoveries: 2,670,256 — Total tests: 97,459,742Map.
  3. Health: CDC director says over 90% of Americans have not yet been exposed to coronavirus — Supply shortages continue to plague testing.
  4. Politics: Missouri Gov. Mike Parson tests positive for coronavirus — Poll says 51% of Republicans trust Trump on coronavirus more than the CDC.
  5. Technology: The tech solutions of 2020 may be sapping our resolve to beat the coronavirus
  6. Vaccines: Johnson & Johnson begins large phase 3 trial — The FDA plans to toughen standards.
  7. Sports: Less travel is causing the NBA to see better basketball.
  8. Future: America's halfway coronavirus response

Biden: Breonna Taylor indictment "does not answer" call for justice

Former Vice President Joe Biden. Photo: Leigh Vogel/Getty Images

Former Vice President Joe Biden on Wednesday condemned the grand jury indictment of a Louisville police officer who entered Breonna Taylor's home in March in a botched drug raid that led to her death, saying in a statement the decision "does not answer" for equal justice.

The big picture: Biden called for reforms to address police use of force and no-knock warrants, while demanding a ban on chokeholds. He added that people "have a right to peacefully protest, but violence is never acceptable."

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