Updated Feb 2, 2019

Pricing plateaus for this year's Super Bowl ads

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Data: Kantar Media; Chart: Chris Canipe/Axios

The average rate for a 30-second Super Bowl in-game ad increased by nearly 100% over the past decade, reaching a whopping $5.24 million in 2018, according to data from Kantar Media, a subsidiary of WPP.

The big picture: It's one of the most lucrative advertising opportunities in the America, next to the Olympics. Per the report, while the Super Bowl typically draws more total ad revenue than the World Series or the NBA finals, all three are dwarfed by the Olympics.

Yes, but: A new report from Bloomberg suggests that that rate has stopped growing this year. While neither Kantar nor CBS, the broadcast network hosting Super Bowl LIII, have yet released figures about 2019 ad spending, sources tell Bloomberg that CBS is selling in-game spots for an average of $5.1 million to $5.3 million, not far off from where it was last year.

Go deeper: NFL signs $30 million casino partnership with Caesars

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U.S. coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios. This graphic includes "probable deaths" that New York City began reporting on April 14.

Coronavirus antibody tests are still relatively unreliable, and it's unclear if people who get the virus are immune to getting it again, the Centers for Disease Control and Prevention cautioned on Tuesday.

By the numbers: More than 98,900 people have died from COVID-19 and over 1.6 million have tested positive in the U.S. Over 384,900 Americans have recovered and more than 14.9 million tests have been conducted.

World coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Axios Visuals

Mexico reported its highest single-day death toll on Tuesday, after 501 people died from the coronavirus, per data from Johns Hopkins and the country's health ministry.

By the numbers: Almost 5.5 million people have tested positive for the virus as of Tuesday, and more than 2.2 million have recovered. The U.S. has reported the most cases in the world (over 1.6 million from 14.9 million tests).

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9:30 p.m. ET: 5,588,299 — Total deaths: 350,417 — Total recoveries — 2,286,827Map.
  2. U.S.: Total confirmed cases as of 9:30 p.m. ET: 1,680,625 — Total deaths: 98,902 — Total recoveries: 384,902 — Total tested: 14,907,041Map.
  3. Federal response: DOJ investigates meatpacking industry over soaring beef pricesMike Pence's press secretary returns to work.
  4. Congress: House Republicans to sue Nancy Pelosi in effort to block proxy voting.
  5. Business: How the new workplace could leave parents behind.
  6. Tech: Twitter fact-checks Trump's tweets about mail-in voting for first timeGoogle to open offices July 6 for 10% of workers.
  7. Public health: Coronavirus antibodies could give "short-term immunity," CDC says, but more data is neededCDC releases guidance on when you can be around others after contracting the virus.
  8. What should I do? When you can be around others after contracting the coronavirus — Traveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
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Updated 48 mins ago - Politics & Policy