Caesars Palace in Las Vegas. Photo: George Rose/Getty Images

The National Football League said Thursday that it has made Caesars Entertainment its first-ever casino partner.

Details: The multi-year deal is worth about $30 million, Bloomberg reports. It allows Caesars to use NFL trademarks in both the U.S. and U.K. to promote its casino properties. Caesars also will be able to advertise at large-scale NFL events like the Super Bowl and the draft.

The deal does not include anything about sports betting, nor does it permit Caesars to use the NFL's live data feed.

  • This continues to put the NFL behind rival leagues like the NBA, NHL and MLB — all of which gave deals to MGM that include marketing rights and nonexclusive rights to official league data feeds.
  • There is speculation that the NFL wants federal sports gaming legislation before it signs such a deal.
  • But the Caesars deal is nonetheless significant for the NFL, which has historically been anathema to sports betting.

Go deeper

Trump campaign "strongly" encourages face masks at outdoor rally

Photo: Jabin Botsford/The Washington Post via Getty Images

The Trump campaign will be providing face masks and hand sanitizer for all attendees at an upcoming rally Saturday in Portsmouth, New Hampshire.

  • The campaign said in an email on Sunday that attendees are "strongly encouraged" to wear the masks.

Why it matters: The campaign's first coronavirus-era rally in Tulsa, Oklahoma, was notable for its lack of masks.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 2 p.m. ET: 11,317,637 — Total deaths: 531,729 — Total recoveries — 6,111,910Map.
  2. U.S.: Total confirmed cases as of 2 p.m. ET: 2,852,807 — Total deaths: 129,718 — Total recoveries: 894,325 — Total tested: 34,858,427Map.
  3. States: Photos of America's pandemic July 4 ICU beds in Arizona hot spot near capacity — Houston mayor warns about hospitals
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Former Trump official Tom Bossert says face masks “are not enough”
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: Sports return stalked by coronavirus
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.
6 hours ago - Sports

Sports return stalked by coronavirus

Tampa Bay Rays left fielder Austin Meadows bumps elbows Friday during a workout at Tropicana Field. Photo: Kim Klement/USA Today Sports via Reuters

When MLB teams arrived at the ballpark this weekend for the first summer workouts of 2020, the comforting sounds of baseball brought smiles to players' faces.

Between the lines: Even the loudest crack of the bat couldn't mask the eerie silence or distract from the ever-present coronavirus threat.