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NFL signs $30 million casino partnership with Caesars

Caesar's Palace
Caesars Palace in Las Vegas. Photo: George Rose/Getty Images

The National Football League said Thursday that it has made Caesars Entertainment its first-ever casino partner.

Details: The multi-year deal is worth about $30 million, Bloomberg reports. It allows Caesars to use NFL trademarks in both the U.S. and U.K. to promote its casino properties. Caesars also will be able to advertise at large-scale NFL events like the Super Bowl and the draft.

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The deal does not include anything about sports betting, nor does it permit Caesars to use the NFL's live data feed.

  • This continues to put the NFL behind rival leagues like the NBA, NHL and MLB — all of which gave deals to MGM that include marketing rights and nonexclusive rights to official league data feeds.
  • There is speculation that the NFL wants federal sports gaming legislation before it signs such a deal.
  • But the Caesars deal is nonetheless significant for the NFL, which has historically been anathema to sports betting.
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