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Caesars Palace in Las Vegas. Photo: George Rose/Getty Images

The National Football League said Thursday that it has made Caesars Entertainment its first-ever casino partner.

Details: The multi-year deal is worth about $30 million, Bloomberg reports. It allows Caesars to use NFL trademarks in both the U.S. and U.K. to promote its casino properties. Caesars also will be able to advertise at large-scale NFL events like the Super Bowl and the draft.

The deal does not include anything about sports betting, nor does it permit Caesars to use the NFL's live data feed.

  • This continues to put the NFL behind rival leagues like the NBA, NHL and MLB — all of which gave deals to MGM that include marketing rights and nonexclusive rights to official league data feeds.
  • There is speculation that the NFL wants federal sports gaming legislation before it signs such a deal.
  • But the Caesars deal is nonetheless significant for the NFL, which has historically been anathema to sports betting.

Go deeper

Twitter to label COVID-19 vaccine misinformation, implement strike policy

Photo: Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images

Twitter announced Monday that it will label tweets with potentially misleading information about COVID-19 vaccines, and introduce a strike system that can lead to permanent account suspension.

The big picture: Tech companies are taking an increasingly aggressive stance against users who attempt to share misleading information about COVID-19 vaccines on their platforms.

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Health: Trump, Melania received COVID vaccine at White House in January — CDC director warns "now is not the time" to lift COVID restrictions.
  2. Vaccine: J&J CEO "absolutely" confident in vaccine distribution goals Most states aren't prioritizing prisons for COVID vaccines — Vaccine hesitancy is shrinking.
  3. Economy: Apple says all U.S. stores open for the first time since start of pandemic — What's really going on with the labor market.
  4. Sports: Poll weighs impact of athlete vaccination.
  5. World: Italy tightens restrictions as experts warn of growing prevalence of variants — PA announces new COVID restrictions as cases surge.
  6. Local: Colorado sets timeline for return to normalcy.
Updated 4 hours ago - Politics & Policy

Trump received COVID vaccine at White House in January

Photo: Noam Galai/Getty Images

Former President Trump and former first lady Melania Trump were both vaccinated at the White House in January, a Trump adviser tells Axios.

Why it matters: Trump declared at CPAC on Sunday that "everybody" should get the coronavirus vaccine — the first time he's encouraged his supporters, who have been more skeptical of getting vaccinated, to do so.