Dec 10, 2019

Biden puts anti-Trump NATO ad on TV after online success

Former Vice President Joe Biden in Iowa during his "No Malarkey" bus tour. Photo: Win McNamee/Getty Images

Joe Biden's 2020 campaign is now running a TV version of his viral digital ad — which shows other world leaders laughing at President Trump at NATO — in Des Moines and Cedar Rapids.

Why it matters: The former vice president is leaning heavily on foreign policy to make his electability pitch to voters and demonstrate another clear contrast between himself and Trump.

  • He did this last week during his "No Malarkey" bus tour throughout Iowa, and the foreign policy-focused ad got so much attention that the campaign wants to continue hammering this theme to as many voters as possible before the February caucuses.

What they're saying: The Biden campaign argues that one of his strongest contrasts with Trump making the case to voters that Trump "embarrasses" America on the world stage, whereas Biden would work to restore the country's global standing with other world leaders.

  • The numbers don't lie: "Laughed At" — which the campaign released last week targeting likely caucus-goers in Iowa on YouTube, Facebook, Instagram and Hulu — has racked up nearly 12 million views.
  • Samantha Power, former U.S. ambassador to the United Nations, called it "one of the strongest ads of the 2020 campaign" that's "both mortifying & powerful to watch."
  • The TV ad is part of the campaign's $4 million ad buy in Iowa that started Nov. 1 and runs through caucus day. It will also run nationally this weekend during the Iowa vs. Iowa State basketball game.

Be smart: Testing ads on social media before going up on TV allows 2020 campaigns to get a better sense of which messages and videos perform better with voters — and for a fraction of the cost.

The bottom line: With the Iowa caucuses just weeks away, and Biden in third and fourth place in several Iowa polls, the campaign thinks a strong foreign policy message is one way to try to win over voters throughout the state.

Go deeper: Trump slams "two-faced" Justin Trudeau for mocking him in leaked video

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Bloomberg, Trump each secure $10 million Super Bowl ad slots

Left photo: Melissa Sue Gerrits/Getty Images. Right photo: JEFF KOWALSKY/AFP via Getty Images.

Michael Bloomberg and President Trump's 2020 campaigns have both secured 60-second advertising spots during the Super Bowl on Feb. 2 at a likely cost of at least $10 million each, Politico reports.

Why it matters: The buy highlights Bloomberg's massive spending power, as the billionaire continues to pump millions of his own money into his campaign. And it's just the start of what's likely to be a huge spending year for Trump.

Go deeperArrowUpdated Jan 7, 2020

Campaigns target younger voters online

Data: Bully Pulpit Interactive; Chart: Andrew Witherspoon/Axios

Campaigns are using targeted digital platforms to reach younger voters, especially first-time voters.

Driving the news: Facebook has become the primary platform for candidates to spend their political dollars online. The tech giant makes it easy for campaigns to buy ads at scale targeted to different age groups.

Joe Biden's campaign says it raised $22.7 million in Q4

Biden at a New Hampshire town hall on Dec. 30. Photo: Scott Eisen/Getty Images

Joe Biden's 2020 presidential campaign said Thursday that his campaign raised $22.7 million in 2019's fourth quarter, the most he's raised in a single quarter since announcing his bid for the presidency.

Where it stands: Biden's Q4 total places him behind Sen. Bernie Sanders ($34.5 million) and Pete Buttigieg ($24.7 million), but ahead of Andrew Yang ($16.5 million) and Rep. Tulsi Gabbard ($3.4 million). The other candidates have not yet announced their Q4 fundraising hauls.

Go deeperArrowJan 2, 2020