Sep 18, 2019

Axios-NewsWhip 2020 attention tracker: Beto finds a winning line

Data: NewsWhip; Chart: Chris Canipe/Axios

With his blunt words, "Hell yes, we're going to take your AR-15," Beto O'Rourke saw a bigger spike in online attention than any of his 2020 Democratic rivals in the 3 debates, according to data from NewsWhip exclusively provided to Axios.

Why it matters: O'Rourke identified the right issue at the right moment. Since the El Paso and Dayton shootings, guns have risen to the forefront of the national conversation. For 3 straight weeks, and for 6 of the last 7, stories about guns have generated more interactions on social media than any other issue.

By the numbers: Stories about O'Rourke generated more interactions (comments, likes, shares) on social media following last week's debate than for any other candidate in the previous 2 debates.

  • The 33 biggest articles about O'Rourke last week were all about his position on guns.
  • The slant of those pieces spanned the political spectrum: from straightforward news to cheering from the left and skewering from the right.

The big picture: While online interest in mass shootings typically lasts just 3 weeks after the event, activism around gun violence has been more sustained than usual since the August massacres.

  • Immigration, which had been the top issue throughout much of 2019, is now in second place behind guns.

Between the lines: Spikes in online interest for Pete Buttigieg, Kamala Harris and Julián Castro have preceded subsequent polling surges in the Democratic primary. But each has been followed by a corresponding tumble back to Earth.

  • Already, O'Rourke has jumped ahead of Cory Booker in polling and pulled even with Andrew Yang.

Our 2020 attention tracker is based on data from NewsWhip exclusively provided to Axios as part of a project that will regularly update throughout the 2020 campaign.

See all past editions of the tracker here.

Go deeper

Axios-NewsWhip 2020 attention tracker: Bloomberg finally upends the national conversation

Data: NewsWhip; Chart: Chris Canipe/Axios — Note: Hover over the weekly rank on desktop to see articles and interactions for each candidate and issues.

Stories about Michael Bloomberg last week generated 9.4 million interactions on social media — more than twice his previous high. Still, he's getting lapped by Bernie Sanders, according to data from NewsWhip provided exclusively to Axios.

Why it matters: This was the point when Bloomberg converted massive spending into significant organic interest in his campaign, but it may be no match for the Sanders grassroots army.

Go deeperArrowUpdated Feb 20, 2020 - Politics & Policy

Axios-NewsWhip 2020 attention tracker: Greta's climate moment

Data: NewsWhip; Chart: Chris Canipe/Axios - Note: Hover over the weekly rank on desktop to see articles and interactions for each candidate and issue.

Thanks to Greta Thunberg, climate change stories generated 18 million interactions on social media over the last two weeks, the most for the issue this year by far, according to data from NewsWhip provided exclusively to Axios.

Why it matters: Climate change has lagged in generating significant online interest, even as it's taken on a great urgency among Democrats and young voters. The latest findings suggest the messenger matters.

Go deeperArrowOct 2, 2019

MSNBC to host gun safety forum for 2020 Democrats

Photo: Robyn Beck/AFP/Getty Images

MSNBC is partnering with March for Our Lives and a nonprofit founded by former Rep. Gabrielle Giffords, who survived a 2011 shooting, to host a gun safety forum featuring 10 2020 Democrats on Oct. 2.

Why it matters: Activism around gun violence has been more sustained than usual since mass shootings in El Paso and Dayton last month, per Axios' Neal Rothschild. Immigration, which had been the top issue in terms of social media interactions throughout much of 2019, is now in second place behind guns.

Go deeperArrowSep 19, 2019