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AT&T

AT&T is naming its new advertising company "Xandr," combining AT&T's advertising infrastructure, as well as assets from its recent Time Warner and AppNexus acquisitions.

Why it matters: AT&T is hoping to bolster its advertising business to help subsidize Pay-TV losses as more people cut the cord.

Details: The new company will be led by the CEO of its advertising and analytics unit, Brian Lesser, who the company poached from GroupM last year.

  • It represents one of four divisions that were created by AT&T upon the acquisition of Time Warner in the summer of 2018.
  • It encompasses all aspects of the AT&T's advertising & analytics businesses, including its advanced TV advertising business, and ad network.
  • It is built around four pillars: data, premium content, advanced advertising technology and AT&T’s wireless, broadband and video distribution footprint.
  • Effective today, all of AT&T's pre-existing ad-related businesses and its recently-acquired ad businesses, like ad tech firm AppNexus, will all be employees of Xandr.
  • AppNexus will continue to live on as a brand under Xandr.

About the name: The name "Xandr" (sort of short for Alexander) was inspired by AT&T founder Alexander Graham Bell. AT&T says the hexagonal symbol of its logo was inspired by Bell's tetrahedral kite invention.

The bigger picture: The announcement was made at AT&T's first-ever media, entertainment and advertising conference, which within itself is a testament to its commitment to fully entering the media and advertising space.

  • The swanky two-day retreat brings together high-level executives across the industry to discuss the future of advertising and media.

Go deeper: What AT&T's advertising business will look like

Go deeper

Former Sen. Bob Dole dies

Former Senator Bob Dole in 2019. Photo: Tom Brenner/Getty Images

Former Kansas Senator Leader Bob Dole passed away Sunday morning at the age of 98, the Elizabeth Dole foundation announced in a statement.

Driving the news: Dole, who was the Republican presidential nominee in 1996, served in the senate for 27 years, including including 11 years as GOP leader. Earlier this year he revealed he had been diagnosed with stage 4 lung cancer.

Movie theaters go out of style

Illustration: Sarah Grillo/Axios

Vaccination rates are going up, people are going out to restaurants again — although the new COVID variant may get in the way — but they still aren't rushing back to the movies.

By the numbers: Some 49% of pre-pandemic moviegoers are no longer hitting theaters, according to a study from the film research company The Quorum, as reported by the New York Times.

4 hours ago - Health

Vaccine mandates lose steam in the U.S. while Europe doubles down

Illustration: Sarah Grillo/Axios

European countries are doubling down on pressure campaigns to get people vaccinated just as Republicans continue to wage war — often successfully — against vaccine mandates in the U.S.

Why it matters: The starkly different approaches create a sharp contrast between the regions' approaches to vaccination, even as the Omicron variant rapidly spreads around the world.