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What AT&T's advertising platform will look like

Photo by Richard Levine/Corbis via Getty Images

Now that AT&T has successfully completed the transaction of Time Warner, it's moving quickly to get its ad business up and running.

Why it matters: AT&T hopes it will bring them a new revenue stream that can help subsidize Pay-TV losses as more people cut the cord. Marketers hope it will give them a new way to more seamlessly target consumers across many screens and devices.