Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Lazaro Gamio/Axios

Now that the ad market is booming again, all sorts of businesses are doubling down on their investments selling ad space.

Why it matters: Media companies used to be the biggest sellers of advertising globally. Then tech giants took that title. Now, in a post-pandemic world, every industry that has a digital presence is trying to build an ad revenue line.

Driving the news: Instacart on Thursday said it poached a key Facebook executive, Fidji Simo, to be its new CEO.

  • Simo, who has been with Facebook for a decade, headed up Facebook's app and was behind many of Facebook’s biggest product pivots — most notably, building out Facebook's mobile ad suite.
  • In an interview with CNBC, Simo said she's strongly bullish on the $1 billion ad business Instacart is aiming to build, as detailed in an Insider report last month.

Industries are aggressively pursing advertising:

  • Delivery: Instacart has competition. Gopuff, the $9 billion food delivery startup, is launching its own ad network, Axios reported last month. DoorDash is reportedly looking to hire a head of advertising.
  • Retail: All of the retail giants, like Walmart, Target, Best Buy and Home Depot, have built their own ad networks that connect companies to people when they shop. Amazon is by far the largest retail ad giant, with a roughly $20 billion annual ads business.
  • Grocers: Kroger, Albertsons and even discount grocers like Dollar Tree have all launched their own media networks in the past few years.
  • Pharmacies: CVS and Walgreens have both launched their own ad-placement programs.
  • Gaming: A first-of-its-kind in-game ad platform launched last week, giving marketers that are used to running TV ads the ability to target younger demographics with similar types of spots that will run in console video games.

How it works: Every company sells ad space differently.

  • Delivery apps will sell sponsored search results for different items a user wants.
  • Retail stores may sell sponsored search results on their apps or websites, as well as in-store branding at their different physical locations. 

Be smart: For companies that sell goods, advertising isn't just a financial opportunity, but a chance to make their operations more efficient. For instance, grocers, retailers and pharmacies can monitor their inventory and push products they need to move quickly.

The big picture: The ad industry was clobbered in spring by pandemic-driven budget cuts. But a quicker-than-expected economic recovery has analysts forecasting that ads will return stronger than ever in 2021 and beyond.

  • Looking ahead, the experts expect the ad market will continue to diversify amongst different industries, but particularly retail.

Go deeper

New complaints unlikely to hobble Facebook

Illustration: Shoshana Gordon/Axios

A former Facebook employee has filed eight complaints with the Securities and Exchange Commission alleging the social network deceived investors. But even if regulators find the company at fault, it’s unlikely to remake Facebook in a drastic way.

Why it matters: Critics of Big Tech companies like Facebook have increasingly pushed for the government to halt certain practices — driven by advertising business models — they say allow or encourage harmful content.

FDA approves AstraZeneca COVID drug for people with immune problems

Photo: Qilai Shen/Bloomberg via Getty Images

The Food and Drug Administration issued an emergency use authorization for an AstraZeneca COVID-19 antibody drug for people with compromised immune systems.

Why it matters: The drug, Evusheld, is the first antibody therapy authorized in the U.S. to prevent coronavirus symptoms before virus exposure.

Scoop: U.S. begins denying Afghan immigrants

Afghan refugees on a bus bound for temporary housing after arriving in Greece. Photo: Byron Smith/Getty Images

The Biden administration has begun issuing denials to Afghans seeking to emigrate to the United States through the humanitarian parole process, after a system that typically processes 2,000 applications annually has been flooded with more than 30,000.

Why it matters: Afghans face steeper odds and longer processes for escaping to the U.S., despite the earlier sweeping efforts by the Biden administration to assist its allies. Immigration lawyers and advocacy groups say the government has set untenable barriers to a safe haven in the U.S.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!