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Gopuff

Gopuff, the $9 billion food delivery startup, is launching its own ad network, sources tell Axios.

Why it matters: It's the latest delivery giant to use advertising to boost revenues and increase sales. Insider reported Monday that rival Instacart is quietly building a $1 billion ads business.

Details: The Philadelphia-based company has created an in-house advertising team that is building ad products and working to onboard marketers, sources say.

  • Its ad network will be customized for consumers and marketers based on the delivery company's local inventory. Ads will only be shown to consumers based on what's available nearby.
  • The company is pitching brands that they will be able to deliver advertised products within a half hour of consumers seeing and engaging with an ad on its platform.
  • Advertisers can target consumers in a number of ways, including display ads outside of the app via ad network partnerships with third-parties, like The Trade Desk, as well as in-app ad placements, like messaging ads, sponsored products and search result ads.

The big picture: Ecommerce giants like Amazon, Alibaba and Walmart have long used ads to increase consumer spend and retailer engagement on their platforms. More recently, grocers like Kroger and Albertsons have also begun launching their own ad solutions.

Go deeper

Exclusive: New ad pits DeSantis against Trump for donor dollars

Gov. Ron DeSantis gives two thumbs up toward former President Trump at The Villages Polo Club in October. Photo: Joe Raedle/Getty Images

The same political action committee that launched one of the first ads in the 2022 Florida gubernatorial race — trumpeting tension between Florida Gov. Ron DeSantis and former President Trump — is back with a new spot.

Why it matters: Remove Ron says its first ad went viral, with 350,000 organic views on social media, so it’s launching another to highlight the "growing number" of Trump backers who are now donating to DeSantis’ re-election campaign.

Updated 16 mins ago - Politics & Policy

Congress passes $2.1B Capitol security funding bill

U.S. Capitol police officers testify during a House select committee hearing on the Jan. 6 Capitol riot on July 27. Photo: Andrew Caballero-Reynolds/Pool via Xinhua

A $2.1 billion Capitol security funding bill is heading to President Biden for his signature after the House and Senate passed the legislation on Thursday.

Why it matters: The legislation provides funding for the Capitol Police, the National Guard and other agencies to cover the costs incurred during the Jan. 6 riot.

Biden details new vaccination initiatives as COVID cases surge

Joe Biden. Photo: Anna Moneymaker/Getty Images

President Biden detailed several new initiatives on Thursday to get more Americans vaccinated and slow the spread of the Delta variant.

Why it matters: The plan outlines aggressive next steps from the federal government as COVID-19 cases surge across the country due to the contagious Delta variant and as demand for vaccines has tapered off.

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