Adapted from Instacart; Note: Calculated by comparing the order share of most popular flavors within each state, then selecting flavors with shares that deviate most from the average; Map: Axios Visuals
New litmus test for determining where someone lives: Does coconut coffee creamer sound good or gross?
Why it matters: Instacart's data on the most uniquely popular coffee creamers by state tells a story of regional flavor preferences.
By the numbers: Oregon, Idaho, Nevada, New Mexico, Texas, Arizona, Utah, Alaska and Hawaii are into the coconut flavor.
The Carolinas and Virginias prefer the sweet cream variety.
And Massachusetts digs into coffee cake creamer.
Between the lines: The most uniquely popular creamers were found by taking the share of orders for a flavor per state and comparing to the national number of specific flavor orders.
Yes, but: If you just ranked the top flavored creamers by state, it's vanilla across the map.