Cracker Barrel returning to "Old Timer" logo after MAGA backlash

Driving the news: "We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have," the company said in an online statement.

• "Our new logo is going away and our 'Old Timer' will remain."
• Taylor Budowich, deputy White House chief of staff and Cabinet secretary, said on X that Cracker Barrel "thanked President Trump for weighing in on the issue of their iconic 'original' logo" during a Tuesday evening call.
• "They wanted the President to know that they heard him, along with customer response (the ultimate poll), and would be restoring the 'Old Timer.' So smart! Congrats Cracker Barrel and America!"

Zoom out: Shares in the restaurant chain initially fell after the logo change backlash began.

• The stock rose 7% after-hours Tuesday following the company's announcement that it's returning to the old logo.

What they're saying: Trump congratulated Cracker Barrel on Tuesday evening for reverting to its original logo.

• "All of your fans very much appreciate it. Good luck into the future," Trump said on Truth Social. "Make lots of money and, most importantly, make your customers happy again!"

Go deeper: Cracker Barrel vows to keep "heritage at the heart" after MAGA outrage

Editor's note: This article has been updated with comment from President Trump and Taylor Budowich, deputy White House chief of staff and Cabinet secretary.