Target pulling back on some of its DEI efforts

The big picture: The landscape for DEI initiatives has weakened in recent months as Trump and the MAGA movement targeted companies that have made it a priority.

• In his first week in office, Trump has ramped up his anti-DEI campaign, issuing executive orders banning DEI efforts in the federal government and raising the prospect that private DEI programs could be illegal.

Target Belonging at the Bullseye strategy

State of play: Target posted a fact sheet on its corporate site Friday titled "Target's Belonging at the Bullseye Strategy" that lists some of its actions, including:

• Concluding its "three-year diversity, equity and inclusion goals" and "Racial Equity Action and Change (REACH) initiatives in 2025 as planned."
• "Stopping all external diversity-focused surveys, including HRC's Corporate Equality Index."
• Evolving its "supplier diversity team" to "supplier engagement" to "better reflect our inclusive global procurement process across a broad range of suppliers, including increasing our focus on small businesses."

Zoom out: Target has been a lightning rod on social issues in recent years.

• The company previously implemented a policy allowing transgender people "to use the restroom or fitting room facility that corresponds with their gender identity."

• The retailer last year reduced Pride Month products after a backlash tied to its sales of LGBTQ+-themed items in 2023.

What they're saying: "We remain focused on driving our business by creating a sense of belonging for our team, guests and communities through a commitment to inclusion," Target said in its fact sheet.

• Target did not immediately address whether it was changing its bathroom policy.

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