Adobe releases Firefly Video Model, adds AI tool to Premiere
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Adobe's Firefly Video Model in action. Image: Adobe
Adobe on Monday said it was releasing a public test version of its Firefly Video Model and adding a feature to Premiere that allows movie makers to use generative AI to extend footage they have filmed.
Why it matters: A number of companies have announced generative AI tools for video creation — including OpenAI, Meta and Google — but most of those are not yet broadly available.
Driving the news: Firefly Video Model, previewed earlier this year, allows users to create a video using a text prompt, with or without a still image.
- The tool will be available starting Monday on the Firefly web site and supports a range of controls in addition to the ability to use text to describe features such as camera angle, motion and style.
- As with its other Firefly models, Adobe says the new video tool was created with licensed content and that videos created with it are safe for commercial use.
- The new feature in Premiere Pro, known as generative extend, allows video creators to lengthen clips they have already taken. It's part of a new beta version of Premiere being released on Monday.
Between the lines: Large companies have been slow to broadly offer video tools because they cost a lot to operate and raise safety concerns.
- Adobe says it is limiting use of the Firefly Video Model to paid Creative Cloud customers.
- Firefly Video won't create videos that use kids or public figures, as part of its effort to improve safety.
- Videos created with Firefly Video will have content credentials embedded in them, indicating that generative AI was used to make them.
The big picture: Adobe is making the announcements as it kicks off its annual Max conference in Miami.
- The company is also adding more than 100 other features — a mix of AI and non-AI advances — to its collection of tools for artists and designers.
