Apple sent out invitations Monday for a Sept. 9 event at Apple Park where the company is expected to debut its latest crop of iPhones alongside other new hardware.
Why it matters: The iPhone remains Apple's most important product — strategically and economically — making the fall hardware launch its most consequential of the year.
Driving the news: Apple is expected to debut new iPhones, Apple Watches and AirPods at the event, with Apple Intelligence software features among the key selling points for the new phones.
The invitation itself offered little hint, with Apple simply saying, "It's Glowtime," along with a neon stylized Apple logo.
