Trump widely unpopular among Black and Latino voters, poll analysis shows
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Former President Trump on June 28 in Chesapeake, Virginia. Photo: Anna Moneymaker/Getty Images
Former President Trump's recent attempts to court Black and Hispanic voters appear to be unsuccessful so far.
The big picture: With the presidential election just months away, 70% of Black voters and half of Latinos say they have a somewhat or very unfavorable view of Trump, according to AP analysis of two AP-NORC polls.
Yes, but: Both demographic groups see the former president a bit more favorably than when he left office, per the analysis.
- About four in 10 Hispanic voters see Trump positively, per the June polls. That's up from about three in 10 voters in January 2021.
- Similarly, about seven in 10 Black voters view Trump unfavorably, which is down about 20 percentage points from 2021.
Zoom in: One poll was conducted among 1,088 voters just before the presidential debate, in which Biden's performance was critiqued as disappointing.
- The other poll was conducted among 1,115 voters after Trump was convicted on 34 felony counts in his New York criminal trial.
Context: While polling since the debate suggests Trump is leading ahead of Biden, the president is still polling more favorably with Black voters, per Pew Research Center data published Thursday.
- Among Hispanic voters, they're tied, the data shows.
Our thought bubble: Trump is unpopular among a large segment of Latino and Black voters due to his history of using racist language to describe people of color and immigrants, Axios Senior Race and Justice reporter Russell Contreras says.
- But there are a small but growing number of working class Black and Latino men who are attracted to Trump's populist economic message and trust Trump over Biden on immigration.
Flashback: Trump won only 8% of Black voters in 2020 and about 38% of Hispanic voters.
Between the lines: Recent polling has shown a lack of enthusiasm among Black and Latino voters for Biden, who is also making a point of campaigning in those communities.
- But that doesn't necessarily mean the voters souring on Biden are turning in favor of Trump.
Methodology: The two June polls were independent samples from AmeriSpeak, NORC's probability-based survey research panel, which were combined to bolster the sample sizes for racial and ethnic subgroups. The question wording was the same on each survey.
- The poll after Trump's conviction was held June 7-10 and had a margin of sampling error of +/- 4.0 percentage points.
- The poll after the debate was held June 20-24, and the margin of sampling error was +/- 4.0 percentage points.
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