Jun 4, 2024 - Business

Guilty verdict boosts Trump

Line chart showing daily visits to winred.com, actblue.com, donaldjtrump.com, and joebiden.com. Winred saw a big leap in daily visits after Trump was convicted on May 30, 2024. The other three saw small jumps in visits as well, but none near the 3 million visits to winred.com.
Data: Similarweb; Chart: Axios Visuals

Traffic to the Republican fundraising platform WinRed skyrocketed in the wake of Donald Trump's historic conviction last week.

  • Why it matters: The data shows how much Trump's guilty verdict is helping the former president raise cash, as the Biden campaign struggles to take advantage of the situation.

Zoom in: Daily visits to WinRed's website surged 4x the day of Trump's conviction and 6x the following day, according to media measurement company Similarweb.

  • Trump's fundraising page on WinRed temporarily crashed right after the conviction.
  • Traffic to ActBlue, the Democrats' fundraising platform, saw a marginal increase of 1.5x the day of the guilty verdict and 2x the following day.

Reality check: The numbers show momentum for Trump. But traffic doesn't necessarily = dollars.

  • The Biden campaign raised $187 million in the first fundraising quarter of 2024 — more than double the Trump campaign's $93 million haul.
  • During that time, WinRed saw a higher number of traffic visits than ActBlue.

Zoom out: Still, it does show a clear signal of momentum for the Trump campaign following Trump's conviction.

  • The Trump campaign raised a whopping $141 million in May — its best monthly haul year to date.
  • More than one-third of that cash ($53 million) came from online donations during the 24 hours after Trump was found guilty on all 34 criminal counts in New York.

What to watch: Trump's guilty verdict momentum seems to have made its way to TikTok.

  • Trump's new account, launched last week, has nearly 5 million followers, compared to 354,000 for the Biden campaign.

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