May 9, 2024 - Politics & Policy
Ohio Senate race ready for mega-million fall ad splash
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More money has been spent on reserving ad space for the Ohio Senate race this fall than for the presidential race, according to data from AdImpact.
Why it matters: The Ohio race could single-handedly determine control of the Senate next year, and the numbers again point to record-breaking spending expected this election cycle.
By the numbers: There has already been a whopping $2.5 billion in political spending across broadcast, cable, radio, digital, satellite and CTV for the 2024 race, according to AdImpact.
- That's up from $1.7 billion at the same point in the 2020 cycle.
- The top overall race by ad spend so far is the presidential, followed by the Senate races in Ohio, Montana and California.
Zoom in: $725 million has already been spent to pre-book ad space between Sept. 1 and Election Day on Nov. 5.
- $150 million of that has been spent on the Ohio Senate race, in which Republican Bernie Moreno is vying to oust Sen. Sherrod Brown (D).
- The Montana race comes in third for fall pre-bookings, in which Republican Tim Sheehy is trying to unseat Sen. Jon Tester (D).
