Photo illustration: Sarah Grillo/Axios. Photo: Vivian Zink/Syfy/NBCU Photo Bank/NBCUniversal via Getty Images
Spotify announced a new multiyear deal to distribute "The Joe Rogan Experience" podcast today, Axios' Sara Fischer writes.
The deal could be worth up to $250 million, the Wall Street Journal reported.
Flashback: Spotify first signed "The Joe Rogan Experience" exclusively back in 2020.
At the time,the company was investing much more in bringing popular podcasts exclusively to its platform. It's since backed away from that strategy in light of Wall Street pressure for profits.
But Rogan had the most popular podcast in America last year, per Edison Research.
