Apple debuts MacBook Pros, iMacs with faster M3 chips
Apple on Monday announced new MacBook Pro laptops and iMac desktops featuring faster M3 processors that include more capable graphics processing.
Why it matters: The update to the Mac line could give consumers fresh reasons to buy a computer during the upcoming holiday shopping season.
Details: Here's what Apple announced:
- The company debuted three new M3 processors, all made with thinner 3-nanometer wiring that allows for better performance and improved battery life. The M3, M3 Pro and M3 Max also offer improved graphics, including hardware-accelerated ray tracing.
- The M3, M3 Pro and M3 Max chips will be available in new 14-inch and 16-inch MacBook Pro laptops. The 14-inch MacBook Pro starts $1,599, while the 16-inch version starts at $2,499.
- The new machines also feature brighter displays and come in a new "space black" color of dark aluminum.
- The new iMacs retain the current design, available in 7 colors, but add the performance benefits of the faster M3 chips. It starts at $1,299.
Between the lines: Apple, which has largely been on the sidelines of the generative AI boom, touted the M3 Max-equipped models as being ideal for users developing the latest AI models and apps.
Of note: The evening timing of Monday's event was a sharp departure from decades of Apple tradition.
- The company has almost always launched major new products at mid-morning events and handled more modest debuts with an early morning press release.