First look: Former Biden speechwriter joins Bully Pulpit Interactive
Jeff Nussbaum, a former Biden speechwriter whose words have set the beat for the last four party conventions, is joining Bully Pulpit Interactive as a partner, Axios has learned.
Why it matters: Nussbaum will bring his experience writing for corporate and political leaders to BPI, a marketing and communications agency, as it expands its executive communications practice, with a focus on the C-suite.
- Nussbaum left the White House last summer to focus on his book, “Undelivered," a collection of speeches that were drafted — but not delivered — because history took a different path.
- Prior to the Biden White House, he hung his hat at the West Wing Writers Group for 15 years, after getting a start as a young speechwriter for then-Vice President Al Gore after graduating from Brown University.
- Nussbaum has written dozens of floor speeches for politicians, pop stars and CEOs at the Democratic convention, where he has led or co-led the speechwriting efforts for the last four cycles.
What they are saying: "I’ve long admired the BPI team, and I can’t wait to get started,” Nussbaum said. "Speeches are important for more than the audience in the room; they’re also critical for shaping the narrative of an organization.”
- "Jeff is already widely recognized as one of the country’s top writers and message strategists, and he has long been a trusted partner to leaders in both the public and private sectors," BPI president Andrew Bleeker said.
Between the lines: Ben LaBolt, President Biden’s new communications director, left BPI to join the White House this year.
- Former Obama press secretary Robert Gibbs is also at the Democratic agency.
The intrigue: Precision Media, another Democratic firm that grew out of Obamaworld, is facing a unionization effort — as progressive employees look to claim the same workplace rights and values they are fighting for in campaigns.
The bottom line: Corporate communications — both internal and external — is playing an important role in the war for talent.