Aug 29, 2022 - Economy & Business

Krispy Kreme launches Artemis moon doughnut Monday

Image of a doughnut and words Artemis Moon Doughnut
Photo courtesy of Krispy Kreme

Krispy Kreme is commemorating NASA's planned launch of the Artemis I rocket Monday with a special cheesecake cream-filled doughnut dubbed the "Artemis moon doughnut."

Driving the news: NASA's Space Launch System rocket is set to lift off on an uncrewed journey to the moon on Monday morning, Axios' Miriam Kramer reports.

Why it matters: The mission represents a major milestone for NASA as the space agency works to send people back to the lunar surface for the first time since the 1970s.

What's happening: The Artemis moon doughnut will be available Monday, Aug. 29, at participating shops nationwide, Krispy Kreme said in a news release.

  • The filled doughnut is dipped in "cookies 'n Kreme icing" with a swirl of cookie pieces.

Flashback: This is not the first time Krispy Kreme tied a special doughnut to a space mission.

  • In February 2021, it had the red Mars doughnut to mark the historic landing of NASA's Perseverance Rover.

Meanwhile, NASA plans to send some much-loved children's toys to the moon on the Artemis I mission including Snoopy and Lego figures, Axios’ Rebecca Falconer reports.

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