Hope King
Nov 13, 2021 - Economy & Business

6. Audiences build their own solutions to gaps in media

Illustrated collage of a person reading a newspaper and a microphone.
Illustration: Shoshana Gordon/Axios

Media consumers are more empowered than ever to create their own content, or to access new options, when they see bias in coverage and gaps in representation.

Why it matters: Legacy news and entertainment companies no longer have a monopoly on audiences and attention. Organizations that ignore blind spots risk further losing trust and potential revenue from the fastest-growing segments of the population.

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