Tina Reed
Oct 9, 2021 - Health

1. A generational shift on women's health

Illustration of an abstract collage of medical and mathematical diagrams.
Illustration: Shoshana Gordon/Axios

When it comes to women's health, Americans — and the advertisers that market to them — are getting blunter.

What's happening: Women's health is undergoing a generational cultural change. Younger women talk more openly about their periods and sexual health concerns — and more companies are marketing to them with messages that women only whispered about a few years ago.

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