Oct 5, 2021 - Economy

"Squid Game" becomes a massive hit

Demand multiplier for foreign series on Netflix
Data: Parrot Analytics; Chart: Will Chase/Axios

Netflix's newest series "Squid Game" is so far one of the company's most in-demand original series, according to data from Parrot Analytics.

Why it matters: "Squid Game" could soon become the first non-English Netflix series to top its most-watched list.

  • Last week, Netflix co-CEO Ted Sarandos said that the South Korean drama had a "very good chance" of becoming its most popular series ever.

Details: Unlike most binge-released series, particularly Netflix Originals, the global audience demand for "Squid Game" has increased every single day since its debut on Netflix on Sept. 17, according to an analysis from Parrot Analytics.

  • As of Oct. 2, "Squid Game" was 102.9 times more in-demand than the average show worldwide, per Parrot — a 481% increase in global audience demand from its launch day.
  • "Most other international Netflix originals peak in demand on their second or third day after launching before trailing off," says Wade Payson-Denney, an insights analyst at Parrot.

The big picture: International content has exploded on streaming, thanks in large part to the pandemic and the creator economy.

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