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Mar 20, 2021 - Sports

4. The college sports machine

Photo illustration of collage of college basketball players Eric Gaines and Dontaie Allen playing in a game, alongside a textbook

Photo illustration: Annelise Capossela/Axios. Photo: Michael Hickey/Getty Images

College sports is a multibillion-dollar industry built largely on the backs of Black student-athletes who can't profit off their name, image and likeness (NIL) and graduate at far lower rates than their white teammates.

The state of play: Football and men's basketball — both played by predominantly Black athletes — generate the vast majority of the revenue that underwrites college athletic departments and pays coaches' massive salaries.

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